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I don't get this, I never will. So this journalist gets access to Ive himself, does an interview, then feels the need to hide that interview and retell it to us, inserting mini-quotes here there. Why!? Give us the damn interview !
Earlier quoted context omitted.
Tesla is working its way from the top of the market because battery packs are very expensive right now and because general uncertainty (and particularly range anxiety) when it comes to electric cars makes owning a Tesla as your only vehicle an unpalatable proposition for the majority of people. It has absolutely nothing to do with design.
Oh, my point was not to criticize Tesla's strategy. They chose the correct strategy. Working from the top down is the right course when you need to preserve funds (high margins) and can't yet scale (general production, battery, limited demand at the time). My point was simply that it's a flawed argument to say you can maintain high margins, while still servicing the mass market with the absolute best design, material…
I had a 2009 Hyudai Sonata 4-dr with the v6 before my current car, and liked it a lot. It was about 1/2 the price of the car I have now. To be honest, I can't even really get the most out of my V8 for day to day driving, and mostly got the new car for coolness factor (2012 Challenger R/T). There's times I also miss my pickup truck.
I also accept that for the most part, I'm not most people. Just the same, I have no doubt that Hyundai or Kia could match Mercedes, BMW, Catillac and the like for a significantly lower price. The rules of economics still apply though. The image of a "lesser" brand would not be offset by higher quality to increase demand/price. Why do you think Toyota sells their high end under the Lexus brand?
Beyond all this, there's nothing wrong with selling a product for as much as you can get.
Sooooooooo... "We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them." I am certainly a big believer in "giving a damn" about design and code. I completely believe that people "feel" the care that went into a product. I myself have agonized over a detail without any direct evidence that anyone, anywhere, would ev…
> Apple's communications are borderline dismissive to people who are less fortunate and less lucky I'd agree if we were in a 3rd world country somewhere, but we (probably both) aren't. People who need to save $200 on a tablet where we live very likely do not need said tablet at all. In the end we just often buy inferior products (in design, functionality and longevity) in order to be able to purchase a larger total n…
It's also pretty offensive how you casually decide what people do and do not need.
Sure, I technically don't need a lot of things; I could probably live on a diet mostly consisting of cabbage, egg and rice. Does that mean I should, if I can't afford to eat foie gras?
Mr. Ive - what the hell has been going on with Apple mice in the last 16 years?
Earlier quoted context omitted.
> Apple's communications are borderline dismissive to people who are less fortunate and less lucky I'd agree if we were in a 3rd world country somewhere, but we (probably both) aren't. People who need to save $200 on a tablet where we live very likely do not need said tablet at all. In the end we just often buy inferior products (in design, functionality and longevity) in order to be able to purchase a larger total n…
$200 is not a small amount of money for most people. It's also pretty offensive how you casually decide what people do and do not need. Sure, I technically don't need a lot of things; I could probably live on a diet mostly consisting of cabbage, egg and rice. Does that mean I should, if I can't afford to eat foie gras?
This is just begging for a scathing reply. Please eat healthy food and if necessary, buy fewer Android tablets to afford it. Foie gras likely isn't good for you, cabbage, egg and rice is probably a much better diet.
"We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity — for giving a damn." Surely he's not talking about the headphones supplied with iDevices.
What's funny is he goes on to pretend that iPhones are expensive because they're made with space age technologies like DIAMOND TIPPED CUTTERS. Shame that their margins are public knowledge and we know he's talking utter shit.
Sooooooooo... "We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them." I am certainly a big believer in "giving a damn" about design and code. I completely believe that people "feel" the care that went into a product. I myself have agonized over a detail without any direct evidence that anyone, anywhere, would ev…
Interesting that you used KIA for this example. Several years ago they hired celebrity designer - Peter Schreyer, responsible for Audi TT and New Beetle - to do just that. And current KIAs are much better designed and still cheapest cars in NA market.
Mr. Ive - what the hell has been going on with Apple mice in the last 16 years?
I don't see much wrong with them, other than the new backwards scrolling, disappearing scrollbars and rubberbanding. I use the Magic Mouse, which to me feels pretty nice. The only trouble I have really had is that they're crap for gaming. Then again, I don't touch my mouse very often.
Mighty mouse (I owned one): ball that stopped working instantly when you used it and the only way to get it clean involved destroying the mouse.
Pro mouse (I owned one): cable frayed after no less than two weeks.
Apple USB puck mouse: just totally unusable pile of crap unfit for human use.
I decided to go for the innovative option in the end: the Microsoft £10 optical mouse. Works much better than anything Apple have ever thrown out.
I found the entire article unpleasant to read. It felt servile and sycophantic. For instance : > "...The iMac banished complicated, hard-to-use PCs from our desks and made computing easy." > "...the two men set out on their maniacal journey to remake what they saw as the bland, lazy world around them.." > "...Tomorrow doesn’t wait for the man who designs it." Seriously? > "... It looks like all the other dull, un-App…
> servile and sycophantic If one applies the typical standards of high school English to this article, asking "What is it trying to communicate?" "What is someone trying to tell me?" etc., one will be left very empty. It's a puff piece, inflating a corporate celebrity. All of the text is designed to persuade you that "yes, indeed, this man surely is impressive. Yes, this company is impressive." With all that gleaming…