I don't know why you would employ a science adviser who thinks that physics isn't "sexy." It's damn sexy. And anyone who really understands even a small amount of physics will think that physics is "sexy."
A huge portion of physics is driven by basic curiosity, has no commercial applications in the near future, and is so esoteric that even other physicists have to work very hard just to understand what's going on. Much of this stuff will wind up being dead-ends, but some of it is the foundation the future will be built on top of. No trained physicist currently alive can predict what will change the world and what won't. Why should we let people whose only qualification is money try to decide what's important?