The comments on the bitcointalk thread are interesting. Here you have a bunch of people who have just lost 12% of their funds and most of them are totally ok with that . If you are looking for evidence that bitcoin supporters are driven more by ideological reasons than economical ones, here is a pretty good example.
Apparently it's only $50,000 ("only"), meaning no individual lost tens of thousands of dollars.
It's unfortunate that this guy being upfront with everyone puts him above average, but it does, so his business will probably continue, such as it is.