Earlier quoted context omitted.
If you want infuriating marketing, try Googling for an integration between two obscure web services. The Zapier "Zapbook" automatically makes a page for each possible combination of the services they hook into, giving useless bullshit like https://zapier.com/zapbook/ducksboard/aim/ (which, by the way, isn't the same as https://zapier.com/zapbook/aim/ducksboard/ either).
Zapier lets you connect apps together in interesting ways, whether or not it really makes sense to. Maybe someone out there will find it useful to be able to manage their dashboards with instant messages.
"Sorry! This App Isn't Available Yet" spam is a frustrating thing to find when looking for converters between systems.