Apple.com (2004)

#1

Post by esolyt » Mon, Mar 03, 2014, 1:09 PM UTC

Apple.com (2004)
web.archive.org

Re: Apple.com (2004)

#2

Post by k-mcgrady » Mon, Mar 03, 2014, 1:26 PM UTC

The navigation bar is the most interesting part I think:

- Store

- iPod + iTunes

- .Mac

- Quicktime

.Mac and Quicktime were actually two of the most prominently featured products on Apple.com. Wow. iPod and iTunes have stuck around but are now treated separately probably due to the variety of content available on iTunes (apps, books, movies, games).

I find it strange that Mac's aren't featured on the 2004 navigation bar. Instead it's OS X.

Re: Apple.com (2004)

#3

Post by robinhoodexe » Mon, Mar 03, 2014, 2:00 PM UTC

"Introducing iLife '04

- it's like Microsoft Office for the rest of your life"

I nearly pissed myself in laughter.

Re: Apple.com (2004)

#4

Post by icodestuff » Mon, Mar 03, 2014, 2:05 PM UTC

"WWDC 2004 Register early and save"

Ah, for the days when you didn't have to register in the first minute to have a chance of getting a ticket.

Re: Apple.com (2004)

#5

Post by Garmonidas » Mon, Mar 03, 2014, 2:10 PM UTC

It's more shocking see how Samsung was 7 years ago ( https://web.archive.org/web/20070222044411/http://www.samsun... ) and now ( http://www.samsung.com ). Evolving from refrigerators to smartphones!

Re: Apple.com (2004)

#6

Post by antonius » Mon, Mar 03, 2014, 2:35 PM UTC

The change in technology and "coolness" is staggering. I remember buying the white 20GB iPod with the scroll wheel and being the coolest kid in high school. Looking at it now and it looks painfully outdated and ugly (IMO).

Re: Apple.com (2004)

#7

Post by Edmond » Mon, Mar 03, 2014, 2:38 PM UTC

Garmonidas wrote: post #5

It's more shocking see how Samsung was 7 years ago ( https://web.archive.org/web/20070222044411/http://www.samsun... ) and now ( http://www.samsung.com ). Evolving from refrigerators to smartphones!

it may well come back to refrigerators once the "internet of things" takes hold, except this time it would be your smartphone talking to your refrigerator and vice-verse :)

Re: Apple.com (2004)

#8

Post by dkyc » Mon, Mar 03, 2014, 2:40 PM UTC

robinhoodexe wrote: post #3

"Introducing iLife '04 - it's like Microsoft Office for the rest of your life" I nearly pissed myself in laughter.

Can you explain this line to me? I somehow don't get it.

Re: Apple.com (2004)

#9

Post by skyebook » Mon, Mar 03, 2014, 2:41 PM UTC

It's kind of interesting how that G5 ad on the front page has a testimonial about freeing you from the chains of Intel and MS. Apple was was probably right in the middle of getting 10.4 ready to run on Intel at this point

Re: Apple.com (2004)

#10

Post by chaz » Mon, Mar 03, 2014, 2:44 PM UTC

k-mcgrady wrote: post #2

The navigation bar is the most interesting part I think: - Store - iPod + iTunes - .Mac - Quicktime .Mac and Quicktime were actually two of the most prominently featured products on Apple.com. Wow. iPod and iTunes have stuck around but are now treated separately probably due to the variety of content available on iTunes (apps, books, movies, games). I find it strange that Mac's aren't featured on the 2004 navigation…

Navbars are a great way to get a sense of the company's priorities, generally influenced by the biggest money makers.

Amazon's navbar in 2004: https://web.archive.org/web/20041102060756/http://www.amazon.... Books, clothing, electronics, toys/games, music, phones. Today, it's streaming video, streaming music, ["streamed"] ebooks, Kindles, apps ... and then (separated by a horizontal bar) Books / Audible (still plugging digital goods!), music/movies/games, electronics, home, etc.