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Hum

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Re: Hum

#4

Google Wave 2.0?

It's like IM/texting with the exact layout of Twitter. Are we at a point where it's almost impossible to innovate anymore? Is anything created in this space going to be only slightly different than _______?

Re: Hum

#5

Google Wave 2.0?

It's got a lot more focus than Wave had at launch. Wave's big problem was that it introduced so many new features at once, in one product. No one could figure out what to do with it, and it was very confusing.

This looks much more focused, although its unclear what it offers over Hangouts or FB messenger. The only feature it seems to add over facebook's product is a focus on conversation subjects versus social groups.

Re: Hum

#6
Putting aside my own aversion to yet another opportunity to ramp up my continuous partial attention deficit, this strikes me as a solution looking for a problem.

One of my smartest friends noticed that when his support team answered emails quickly, the customer would treat this as an implicit invitation to shift the support thread into a support chat, via email.

They added a 3-hour delay before support sees any email, specifically to prevent threads from becoming chats. Note that phone support is also available; people with time-critical issues are encouraged to call in for immediate help.

The delay has been a huge success because people correctly assign priority to their concerns by selecting the medium. The back-and-forth is more focused and does not get off-track.

An unexpected bonus is that before the delay was introduced, people would often remember how one particular support rep helped them in the past and would hit reply on an old thread to pose a new question, unrelated to the original request. This was confusing (support people leave) and would mess up their issue tracking and happiness metrics.

After the delay, this behaviour went away almost completely and they didn't experience a statistically significant drop in incident satisfaction.

In conclusion, use email for email and use chat for chat. Email starts to feel like chat if you reply too quickly, and that's not a good thing.

Re: Hum

#7

Putting aside my own aversion to yet another opportunity to ramp up my continuous partial attention deficit, this strikes me as a solution looking for a problem. One of my smartest friends noticed that when his support team answered emails quickly, the customer would treat this as an implicit invitation to shift the support thread into a support chat, via email. They added a 3-hour delay before support sees any email…

I completely agree, not because of opinion but because of experience!

For six months i answered all of my e-mails within minutes, because i thought that superb support was the way to go. But it only took a couple of months before i saw the negative effects - both employees and bosses started asking questions about every little problem that they encountered! This distracted me in the middle of all other work, and billing for it was impossible because they implied it only "took 2 minutes" to reply to. At the end of the sixth month, i got a large job and couldn't reply quickly any longer, now, client's only ask things of real value (billable value) and often they solve the problem themselves.

Re: Hum

#8
Why are startups always out to redefine stuff that is working fine? Stop inventing solutions to problems that don't exist.

Re: Hum

#9
Hey all! Co-founder of HUM here, and happy to answer any questions you may have about it. We've been cranking away on this product for the better part of the past year and are very excited to be rolling it out over the coming weeks.

Re: Hum

#10
The application is quite nice looking, and I really like the @ integration/notification.

That said, I really hope 11MB splash videos on home pages doesn't become a trend.

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