Tim Cook Rejects Politics of the NCPPR

Companies shouldn't always do things for profit, because doing things only for profit, well, isn't profitable. Good will has a monetary value, and it is often worth far more than just making money is.

I never said I was eloquent.

> "If you want me to do things only for ROI reasons, you should get out of this stock."

While I agree with his sentiment, I wish he took a moment to explain that pursuing environmental sustainability may actually help the top line (rather than insinuating that those goals are net negative to shareholders)

Came for the comic sans, stayed for the delicious irony of a think tank run on outside donations complaining to the most profitable company in the world that they aren't focused enough on ROI.

" said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues"

The next time someone trots out the tired old "companies are legally obligated to maximize profits/shareholder value" to explain away crappy corporate behavior, I'm linking to this.

And kudos to Cook for telling NCPPR to take a figurative hike.

Wait a second. From the lede:

"The self-described conservative think tank was pushing a shareholder proposal that would have required Apple to disclose the costs of its sustainability programs and to be more transparent about its participation in "certain trade associations and business organizations promoting the amorphous concept of environmental sustainability.""

What is so wrong with that request? Forget your opinions and mine, as well as of the think tank. Asking Apple to disclose what it is spending, and where, is a reasonable request. And even if you're a firm believer in the dangers of anthropogenic global warming, you must understand that not all of the organizations doing research or providing information about it are entirely reputable. Information is good. Put it out there. Let stockholders decide.