I don't disagree. The problem of standards is that sometimes they help and sometimes they hurt. They always seem like a great solution, but rarely are.
Wouldn't it be nice if we all spoke the same language?
So much less conflict, so much more efficient.
Wouldn't it be nice if we all had the same cultural background?
So much less conflict, so much more efficient.
Wouldn't it be nice if we all looked and acted exactly the same?
So much less conflict, so much more efficient.
Wouldn't the world be a nicer place without all this pesky diversity?
So much less conflict, so much more efficient.
In the end, there's not one correct answer. The point of documentation is communication. Communication is a very malleable thing. It is negotiated on demand and the form of it varies a lot. The real beauty of many of our underlying systems is their ability to negotiate a protocol, not the pervasive standard use of a single protocol.
A couple personal stories:
Once, I was in Switzerland, and went to a Chinese restaurant. The waitress spoken Cantonese (1st), Swiss (2nd), and Mandarin (2nd). I spoke English (1st), German (2nd), and Mandarin (2nd). We quickly figured out that we could communicate most effectively in Mandarin, and so we did.
Later on in that trip, I went to an Italian restaurant. The owner spoke Italian and some very limited Swiss, but no English. I couldn't speak Italian or Swiss enough to communicate with him. Instead, we used gestures, body language, and pictures. It worked out, and I got one of the best plates of lasagna I've ever had.
The message here is that language is not standardized, and will never be, so calling English a standard is just a failure of reason. It's a sub-par medium for communication for the majority of the world.
You never know who is going to walk in the door of your restaurant to order food. Do your best to communicate with them, without too many assumptions, and you'll find that communication can be negotiated easily.
That said, in more practical terms, I actually encourage the use of less text, but more pictures, examples, and tactile learning approaches in documentation. When text is required, it should be "High Fidelity" and that means, written in the native language of the person writing it. Then, you have the ability to degrade fidelity later, by translating it to whatever language you've negotiated for when the native language doesn't match.