> differentiated experience I still can't believe that decision makers actually believe that customers want that. Sure, it makes for great bullet points on the packaging, but most consumer in the lower segment just want something that is familiar to all the other stuff they have. Things you will never hear an Android user say: "That Samsung Whatever Cloud App is really useful.", "That second App Store of my carrier i…
So the problem is boils down to Samsung/Nokia/... not realizing that they are not very good at building mobile phone software. That's probably also a hard sell internally.