I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.
> On a side note, do a lot of people really listen to music while swimming?
In all fairness, the moment the video dove under water, I was like "oooh, sweet silence".
On the other hand, I always have fast upbeat pounding techno music on while running, and it really helps me.