Earlier quoted context omitted.
By the time smartphones were widely adopted in the US, SMS already had massive market penetration. Trying to adopt something else when your entire social network already uses SMS is a losing game. This is why, IMO, Apple, Google and Facebook are the only companies really in a position to change the messaging game in the US. There is space for newcomers (see: Snapchat), but they're going to have to work hard to spread…
I don't know, SMS was huge in Germany as well, there were unlimited plans etc., still, today everyone uses WhatsApp. Group messages, broadcasts, media, cross-platform, and it's of course easier to convince people to use WhatsApp than Facebook. I lived in the US for a while, and I can't really come up with any reason why it should be different there. Only that way more people are on Facebook (and those are also way mo…
When I was shopping for a mobile phone plan for my sister four years ago unlimited SMS were hard to find. Sure, now you get them everywhere, but I don’t think standard smartphone contracts had them four years ago. You had to pay obscenely more (something like double the monthly cost) if you could get unlimited SMS at all. I remember that the high cost of SMS were a real sticking point for my sister.
In my experience smartphone contracts in Germany tended to be much cheaper than in the US but you would also get substantially less for your money. That’s still the case today with included unthrottled data volume.
So maybe that’s one reason why Whatsapp took off. Another one I can think of is that Germany is less of an iOS monoculture than the US. Android is more widespread, so iMessage frequently gets you no benefit at all.