So I understand the value of WhatsApp now that the network is absolutely enormous, but can anyone shed some light on how WhatsApp differentiated itself at first? It seems like it's just basic user-to-user messaging over data, with a list-like interface that looks like every messaging app on my phone. How did they convince people that this particular proprietary solution was the best? Did they somehow remove friction…
I've got an alternate theory. Today's WhatsApps and Snapchats will turn out to be terrible businesses, that aren't worth anywhere near what's being speculated. Today's user (mobile based) obsession will be viewed as not all that different from yesterday's eyeballs (web based) obsession. What are the consequences of that scenario?