In academic writing, everyone I know uses MS Word. My fantasy is to use a markdown editor that could take the generated html and produce pdf's. If this editor had a way to generate insertable references along with nicely formatted tables, it could easily be a replacement for such a thing.
It would also be nice if something like this had a git backend to it that would allow a version control of the document that allowed multiple authors to contribute. Also, author notes would be nice. Anyhow, that is my wish list. Awesome project.. really dig the simplicity!