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Sony sells its waterproof mp3 player inside a bottle of water

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Re: Sony sells its waterproof mp3 player inside a bottle of water

#131
post #114

Earlier quoted context omitted.

There are vending machines specifically for selling electronics. You can pay by card.

If you watched the video it was a regular soft drink machine and I didn't see a credit card slot option.

I didn't mean in this specific video, I just meant that there are vending machines designed specifically for selling electronics.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#133
post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

I can't imagine it needs to be; they just need people to watch the video and share the headlines on major news sites, Reddit, HN, etc. Suddenly the idea of Sony's waterproof walkman is in everybody's minds, almost free of charge. Most people will probably buy it online or from their favourite retail store.

After a bunch of "sports players" which are not as waterproof as I'd like, the marketing is working on me. Disappointment is the norm in this niche.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#135
post #3

Interesting marketing tactic. Is that water drinkable?

Actually, I suspect the waterproofing makes it safe.

The fear with electronics immersed in water would be some toxic substance or another leeching into the water. But the point of the waterproofing is to protect the electronics from the water, which should also protect the water from the electronics. If they do it right, it should just be aluminum, glass, plastic and rubber contacting the water. If they used a food safe rubber or plastic it's good to go.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#136
post #118
post #114

Earlier quoted context omitted.

If you watched the video it was a regular soft drink machine and I didn't see a credit card slot option.

in some places, vending machines accept contactless smart cards, which makes it much easier to pay - http://en.wikipedia.org/wiki/List_of_smart_cards More easy for countries where it is supported everywhere, rather than regionally. But also possible to target vending machines in transit areas, since a lot of public transport has moved over to smart cards.

Don't contactless payments usually have a (low-ish) limit on transaction size?

Re: Sony sells its waterproof mp3 player inside a bottle of water

#138
post #123

Gah can't believe I missed this! They were in a vending machine at my gym last month! Apparently the promo was only for 30 days, but in that time they did sell a few (according to the guy that works there). I saw some guys wearing them (since the gym is above the swimming pool so you can look down) and it works without a smartphone. I'm pretty sure the water is drinkable as well. Pretty bizarre that people had to put…

Cool, I think you're the first person I've heard from who's actually seen one! Are you in NZ?

Re: Sony sells its waterproof mp3 player inside a bottle of water

#139
post #123

Gah can't believe I missed this! They were in a vending machine at my gym last month! Apparently the promo was only for 30 days, but in that time they did sell a few (according to the guy that works there). I saw some guys wearing them (since the gym is above the swimming pool so you can look down) and it works without a smartphone. I'm pretty sure the water is drinkable as well. Pretty bizarre that people had to put…

Cool, I think you're the first person I've heard from who's actually seen one! Are you in NZ?

Correct from Auckland. The advertising company DraftFCB is actually on the other end of the street where I work as well. I told the staff at the gym last night about how this had blown up in the news and they were very happy that they were 'beta testers' for this marketing experiment.
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