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Sony sells its waterproof mp3 player inside a bottle of water

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Re: Sony sells its waterproof mp3 player inside a bottle of water

#91
post #41

How do they keep bacteria from growing on it inside the water?

If they pasteurize or pressure cook the water with the player in it, I would be very impressed. That would work pretty well. Could also acidify the water aka lemonade. Doesn't take much citric acid to make water bath canning viable.

How do I know so much about canning food? I can stuff you simply cannot buy in retail stores, like brandied fruits and the like. Very tasty!

Re: Sony sells its waterproof mp3 player inside a bottle of water

#92
post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

The increase in sales alone will offset the increase in packaging and shipping.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#95
post #73

A few weeks ago my mate grabbed his Sony smartphone (I cannot recall the actual model since I'm clueless about smartphones), started recording a video, then threw it in the dog's water bowl. Great ten second video, including distorted sound. Water ? lame. What about vodka? At times like this I will side with General Ripper from Dr Strangelove . He never drank water, because the commies were poisoning it to pacify the…

I used to drop my Motorola Defy into friends alcoholic drinks while out as a party trick and ice breaker (literally?). Worked fine :)

Re: Sony sells its waterproof mp3 player inside a bottle of water

#98
post #74
post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

One litre of water is pretty close to one kg. It is roughly a cube 10 cm * 10 cm * 10 cm. (I carefully put qualifiers in because this is just a rough rule of thumb and different altitudes etc make a difference).

Actually, one liter is _exactly_ a cube 10cm x 10cm x 10cm.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#99
post #8

"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…

Even if you could actually buy it in your gym, what would you do with it, until you get back home and connect it with computer? Should it be pre-loaded with some MTV top-charts crap? Should someone periodically refresh the content with current music?

Re: Sony sells its waterproof mp3 player inside a bottle of water

#100
post #77
post #8

"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…

So you expect me to believe that a vending machine where I can buy a Coke for six quarters that I can also buy an MP3 player for 750 quarters? I am not buying it.

I remember seeing an iPhone vending machine at a tech event in SF. This was at the Moscone Center not long after the launch of the second generation though.
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