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Sony sells its waterproof mp3 player inside a bottle of water

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Re: Sony sells its waterproof mp3 player inside a bottle of water

#81

Post by etler »

rmason wrote: post #77
visakanv wrote: post #8

"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…

So you expect me to believe that a vending machine where I can buy a Coke for six quarters that I can also buy an MP3 player for 750 quarters? I am not buying it.

Some vending machines take credit cards now. Also, what year are you in? These cost $78 on amazon (312 quarters), not $187.50! :)

Re: Sony sells its waterproof mp3 player inside a bottle of water

#82

Post by mncolinlee »

rmason wrote: post #77
visakanv wrote: post #8

"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…

So you expect me to believe that a vending machine where I can buy a Coke for six quarters that I can also buy an MP3 player for 750 quarters? I am not buying it.

Vending machines often take credit cards over WiFi nowadays. Don't even get me started about the poor security practice of it all.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#84

Post by etler »

basseq wrote: post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

I don't think it needs to be widespread. I bet if you put this in a central vending machine in the food court of a college campus, everyone would know about it in no time.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#86

Post by aestra »

rmason wrote: post #77
visakanv wrote: post #8

"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…

So you expect me to believe that a vending machine where I can buy a Coke for six quarters that I can also buy an MP3 player for 750 quarters? I am not buying it.

Only 188 Susan B. Anthonys/Sacagaweas/Presidential coins. ;)

(the US really needs to get rid of their dollar bill if they expect all these incarnations of the dollar coin to finally catch on)

Re: Sony sells its waterproof mp3 player inside a bottle of water

#88

Post by SomeoneWeird »

ctdonath wrote: post #61
basseq wrote: post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

16oz of water go for $1.50 or less everywhere . I don't think widespread distribution will be a problem. Bigger problem is that once you buy it, you still need to take it home, dry it off, and load music on it.

Everywhere? you should come to Australia :)

Re: Sony sells its waterproof mp3 player inside a bottle of water

#89

Post by thret »

Tuna-Fish wrote: post #22
derekp7 wrote: post #7

Earlier quoted context omitted.

Wouldn't this be the same regulations that cover the "secret toy surprise" inside CrackerJacks? Or cereal boxes?

Most of the world doesn't have those regulations. Or, in other words, cue the surprise of all the Europeans when they realize that Kinder eggs are illegal in the US.

The 'which of these is illegal in the US?' meme juxtaposing a gun and a Kinder Surprise was rather popular a while back. We picture Americans trying to swallow the eggs whole and choking, but playing with guns safely and responsibly.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#90

Post by VLM »

etler wrote: post #81
rmason wrote: post #77

Earlier quoted context omitted.

So you expect me to believe that a vending machine where I can buy a Coke for six quarters that I can also buy an MP3 player for 750 quarters? I am not buying it.

Some vending machines take credit cards now. Also, what year are you in? These cost $78 on amazon (312 quarters), not $187.50! :)

USPS has postal vending machines both in the office and a couple major supermarkets that eat bills up to $20. Same hardware the self-checkout machines use. Spits out $1 coins as change. So its merely four $20s, or so.

I've seen the same hardware spitting our arduinos and the like at hackerspaces. If you're worried about mechanical damage we have food vending machines at work that operate via locking sliding doors.

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