How do they keep bacteria from growing on it inside the water?
Sony sells its waterproof mp3 player inside a bottle of water
41–50 of 142 posts
Re: Sony sells its waterproof mp3 player inside a bottle of water
#42Is this what they call "immersive marketing"?
Whoever came up with this is still wet behind the ears.
The marketing campaign, or my pun?
[edit @snowman41: Yes I know "wet behind the ears" is another pun. I was asking whether "whoever came up with this" refers to the campaign or my comment.]
Re: Sony sells its waterproof mp3 player inside a bottle of water
#43Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.
Maybe they could ship it through the water pipes direct to your house, thus saving packaging and transportation costs, and the pesky plastic for the bottle.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#44I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.
I'd love that to be able to shower while listening to music or podcasts, and without disturbing other people in the house.
Dramatically different price point, but I've been using my Sony Xperia Tablet for exactly that. Completely submersible = NPR & email in the shower every morning. Admittedly, I take longer showers in the miserable winter of norther Vermont, so I like any excuse to stay under the hot water longer.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#45Earlier quoted context omitted.
Whoever came up with this is still wet behind the ears.
The marketing campaign, or my pun? [edit @snowman41: Yes I know "wet behind the ears" is another pun. I was asking whether "whoever came up with this" refers to the campaign or my comment.]
The pun, "WET behind the ears" is another pun.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#46How do they keep bacteria from growing on it inside the water?
Add some chlorine to the water.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#47Why doesn't this have the same legal issues as Kinder Eggs? Maybe the watch in bottled water also can't be sold in the US? http://en.wikipedia.org/wiki/Kinder_Surprise
You can see the product inside so no one will drink it by mistake.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#48How do they keep bacteria from growing on it inside the water?
Just a guess, but probably silver:
http://en.wikipedia.org/wiki/Medical_uses_of_silver#Water_pu...
Re: Sony sells its waterproof mp3 player inside a bottle of water
#49"Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself." That's what's most interesting to me. Have we heard from anybody who's actually bought the player from a vending machine? T…
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Re: Sony sells its waterproof mp3 player inside a bottle of water
#50Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.
I wouldn't worry. There's only about 700 people who live in New Zealand.