I looked at getting one of these for the holidays, but it seems they're not held firmly into your ears during swimming sessions, according to reviews. Nice marketing though.
Sony sells its waterproof mp3 player inside a bottle of water
31–40 of 142 posts
Re: Sony sells its waterproof mp3 player inside a bottle of water
#32Reminds of the famous story about a Sony exec throwing a device in a fish tank and seeing bubbles.
Wasn't that steve jobs? At least the version I heard was steve jobs with an iPod prototype (the bubbles proved there was empty space so the ipod could be smaller)
It's an urban legend.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#33I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.
My sister swims for exercise, and asked for a waterproof ipod shuffle for Christmas. I thought she was joking, but they do actually exist. Apparently they are quite popular at her pool:
http://www.amazon.com/s/ref=nb_sb_ss_i_0_18?url=search-alias...
Re: Sony sells its waterproof mp3 player inside a bottle of water
#34Oh for fuck's sake, it's not even a product, it's an ad for an ad agency. What a waste of time. But apparently HN commenters are not immune to being fooled...
You do realize that a lot of the HN crowd is actually much more interested in purchasing ads from ad agencies than they are in purchasing products, right? An ad for an ad agency that is fresh and innovative is very much relevant.
In that case we may as well post every article on http://springwise.com/ to HN. I thought people here were a bit more hard-nosed.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#35Earlier quoted context omitted.
I'd love that to be able to shower while listening to music or podcasts, and without disturbing other people in the house.
I could understand laying in a warm bathtub, but now long do your showers last? I'm normally in-and-out in less time than a typical radio song plays.
I would imagine one of my showers takes at least 10 minutes. I think if I'm really tired or cold it could take 15-20 minutes.
I am not a morning person.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#36What an excellent concept. Reminded me of the '80s(?) when the waterproof Timex (or was it Casio?) was displayed in fishtanks - you immediately knew what the product was capable of, as well as it becoming one of those "guess what I saw earlier" things.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#37Is this what they call "immersive marketing"?
Whoever came up with this is still wet behind the ears.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#38What an excellent concept. Reminded me of the '80s(?) when the waterproof Timex (or was it Casio?) was displayed in fishtanks - you immediately knew what the product was capable of, as well as it becoming one of those "guess what I saw earlier" things.
There were (are?) watches sold in water-filled containers as well.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#39I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.
I don't know if it's a lot, but waterproof music players have been a thing for at least a decade if not more.
I'm with you: I prefer being present and in the pool when swimming. One of the things I dislike about gyms is the (almost always crap) music played.
Re: Sony sells its waterproof mp3 player inside a bottle of water
#40Earlier quoted context omitted.
Wouldn't this be the same regulations that cover the "secret toy surprise" inside CrackerJacks? Or cereal boxes?
Most of the world doesn't have those regulations. Or, in other words, cue the surprise of all the Europeans when they realize that Kinder eggs are illegal in the US.
Your loss USA, your loss.