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Sony sells its waterproof mp3 player inside a bottle of water

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11–20 of 142 posts

Re: Sony sells its waterproof mp3 player inside a bottle of water

#11
I'll hand it to Sony, they can come up with some sweet marketing campaigns.

On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#13
Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy. Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#14

I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.

> On a side note, do a lot of people really listen to music while swimming?

Well, as far as I know this wasn't really possible without getting some expensive equipment (both player and earbuds). Not that I really searched for it, but just nobody does it (and so nobody even thinks of doing this or searches for it).

Seeing how many people listen to music in the gym or while jogging, I wouldn't be surprised if there was an uptick in listening to music while swimming now. Although, I haven't actually clicked the link yet, they may need to ship earbuds/headphones with it, and I don't know how well they work when they need to be watertight.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#15
post #7

Earlier quoted context omitted.

Actually, it's a really interesting question. The walkman needs to be safe for use in contact with the skin. The water needs to be drinkable. Packaging directives look at things like phthalates in the bottle... but don't consider contents within the bottle which aren't part of the beverage or beverage serving mechanism. So... they can, legally, pretty much do whatever the hell they want, as the Mp3 player does not ne…

Wouldn't this be the same regulations that cover the "secret toy surprise" inside CrackerJacks? Or cereal boxes?

There's not really much of a choking hazard here though, is there?

Re: Sony sells its waterproof mp3 player inside a bottle of water

#16
post #13

Impactful packaging, but seems gimmicky. Also, think about it from a supply chain perspective: water is heavy . Conservatively, assume the mp3 player in normal packaging is about a pound. 16oz of water is going to double that. And distribution channels for consumables is completely different from electronics. I can't imagine this is going to be widespread.

I can't imagine it needs to be; they just need people to watch the video and share the headlines on major news sites, Reddit, HN, etc. Suddenly the idea of Sony's waterproof walkman is in everybody's minds, almost free of charge. Most people will probably buy it online or from their favourite retail store.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#17

I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.

I would love to be able to listen to music while swimming. I try to go a few times a few week for 20-25 min each, and it'd be great to have something to listen to.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#18
post #14

I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.

> On a side note, do a lot of people really listen to music while swimming? Well, as far as I know this wasn't really possible without getting some expensive equipment (both player and earbuds). Not that I really searched for it, but just nobody does it (and so nobody even thinks of doing this or searches for it). Seeing how many people listen to music in the gym or while jogging, I wouldn't be surprised if there was…

I got a waterproof ipod shuffle here: http://www.underwateraudio.com/waterproof-ipod-shuffle/

I would clip it to my goggle strap and swim about an hour a day 3 days a week back when I lived by a pool. The ipod shuffle really was an amazing form factor for the player as it had the clip built in which could clip to the straps.

The headphones were always a different story. You need specially made earbuds which a) use a waterproof membrane instead of a mesh for the speaker and b)fit tight enough in your ear so water wouldn't get in and fill the air chamber in front of the speaker. It took me 3 tries to find headphones that would stay in and be airtight.

Re: Sony sells its waterproof mp3 player inside a bottle of water

#19
post #17

I'll hand it to Sony, they can come up with some sweet marketing campaigns. On a side note, do a lot of people really listen to music while swimming? In college I used to do 30 minutes of laps in the pool a couple times a week. I liked doing it precisely because you couldn't listen to music and you'd have to focus on keeping good form. It was just you and the water.

I would love to be able to listen to music while swimming. I try to go a few times a few week for 20-25 min each, and it'd be great to have something to listen to.

Check out the Neptune from FINIS. It's designed similarly to jawbone and does require earbuds while you're swimming. Actually works quite well. http://www.amazon.com/gp/aw/d/B00ACP3OOM (disclosure: Used to work for finis a couple of years back)
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