I honestly think this is naive at best, and at worst useful idiocy on behalf of the companies dependent on the illusion the aim is even achievable. Mass surveillance, if technically possible, is going to happen. Therefore make services where it isn't possible. If that screws with your business model you're part of the problem.
Are they forming a political action committee and hiring professionals? That is boring stodgy stuff but it's the boring stuff that makes up politics and has a good track record of being successful.