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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#331

Post by blumkvist »

commandar wrote: post #329
blumkvist wrote: post #317

Earlier quoted context omitted.

Ad hominem? If you try to build a space rocket and fail miserably at it, post a video about it and I call you a biggot for attempting to do something extremely complicated without proper preparation process, is that ad hominem? Or you keep the wikipedia page on fallacies and wait for every suitable (or not) opportunity to show off with your pompous knowledge?

You still haven't even attempted to address the original argument. Are you trolling or just naturally obnoxious?

I'm naturally obnoxious towards manchilds who refuse to face the reality.

Re: Facebook Fraud [video]

#332

Post by lmm »

ed wrote: post #279
deepGem wrote: post #250

Earlier quoted context omitted.

Regarding #1 - Facebook conversion pixel (a JS script that has to be loaded the HTML header) solves the feedback loop problem. https://developers.facebook.com/docs/reference/ads-api/offsi...

Is there a native mobile equivalent for this? Identifying our FB ad cohort is a major problem when trying to calculate the effectiveness of our ad spend on FB.

I think facebook's official mobile SDK will let you do this.

Re: Facebook Fraud [video]

#333

Post by notlisted »

deepGem wrote: post #250
notlisted wrote: post #219

Earlier quoted context omitted.

Since it was my post, let me hijack the hijack and refocus the discussion. FB advertising has major issues and not just fraud. #1 - FB has a feedback loop issue The main reason why (for us) Google works so much better, is that it spans the full sales funnel, from impression to click to registration and finally conversion (room bought). Google optimizes ad serving for themselves AND for me, and I can see the results.…

Regarding #1 - Facebook conversion pixel (a JS script that has to be loaded the HTML header) solves the feedback loop problem. https://developers.facebook.com/docs/reference/ads-api/offsi...

Thanks. Quickly glanced over this page (I wasn't aware of this option, I admit) but can anyone tell me if the conversion pixel is just a tracker for conversion, or whether it actually affects ad serving? I know on google it does.

Anecdote: once had a Google advert that resulted in many more clicks, but another advert was served more. When I inquired about this, google staff explained that the other advert had fewer clicks, but resulted in more (or actual) revenue. I did not have to manually track the results of the campaign and adjust, it was adjusted for me.

Re: Facebook Fraud [video]

#334

Post by lmm »

baby wrote: post #306
euphemize wrote: post #126

Earlier quoted context omitted.

It's actually very easy to have a booming social life and travel tons without Facebook.

if you want to share your secrets I'm all ears. For example, last year I got to meet maybe 30 friends from all over the world because they were passing through France or wanted to go travel to the country I was traveling to. I wouldn't have met them if they didn't have my facebook as I rarely keep touch with people far from me (before facebook). My mail is filled with spam and I change my number every year. I also mo…

You change your number every year? Why? If it's a privacy issue surely it's more important to change your facebook account every year.

Re: Facebook Fraud [video]

#335

Post by notlisted »

joe_the_user wrote: post #235
notlisted wrote: post #219

Earlier quoted context omitted.

Since it was my post, let me hijack the hijack and refocus the discussion. FB advertising has major issues and not just fraud. #1 - FB has a feedback loop issue The main reason why (for us) Google works so much better, is that it spans the full sales funnel, from impression to click to registration and finally conversion (room bought). Google optimizes ad serving for themselves AND for me, and I can see the results.…

Well, since you're "here" Here's the question I'd want to ask: if the Facebook ad clicks are from click-farms but you don't pay for them, how did they get there? One guess would be that click-farm people like stuff at random to "seem legitimate". Maybe Facebook itself incentivizes fake account to like stuff by not deleting fake accounts that behave "conveniently". But that's just a guess, I've look for someone to do…

As others pointed out I'm not the author of this wonderful video.

Re: Facebook Fraud [video]

#336

Post by notlisted »

encoderer wrote: post #236
smoyer wrote: post #199

Earlier quoted context omitted.

There's a brave (and perhaps naive) engineer. I think you'll find this audience a bit skeptical, but there's a bigger issue. If people are paying FB for relationships with people that want to be engaged with a product, they will quit paying as soon as the ROI is proven to be negative. And I think you'll only get one chance! If you honestly think the guy with the $20k ad spend is going to "try again just to make sure"…

You sound like somebody who hasn't done that much search engine marketing. You can lose $20k on google in the blink of an eye and have nothing to show for it but clicks and exit-pages. Some of this may truly be Facebook's problem, I don't know, I personally doubt it. But no, if one negative-ROI campaign led people to abandon Google, they'd have no advertisers left, either. So I think your premise is flawed.

FYI, as the $20k guy, the money wasn't spent all at once. We fiddled, we tried, we failed, several times, miserably. We've made mistakes on Google as well, but success was more easily achieved.

So, despite being certain that our target audience is on FB, we have concluded that we're better off advertising in a place where the intent to purchase a hotel room/travel is clearly present (ie google search).

It's a specific situation, certainly not true for all advertisers. I'm sure that FB advertising for other products might work quite well. It's just not for us.

Re: Facebook Fraud [video]

#337

Post by notlisted »

callum85 wrote: post #177
leishulang wrote: post #175

Earlier quoted context omitted.

I can't find a thing called google advert. You meant google Adword right?

Advert is British for "ad".

Correct. Sorry if it caused confusion. I used it because I find 'ad' a confusingly short word, and advertisement too long. Showing my European roots I guess (but I live in NYC).

Re: Facebook Fraud [video]

#338

Post by notlisted »

entropic wrote: post #210
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

I'm the developer of Reddit In Pictures and I'm sorry about that issue, please go into 'Settings' and disable ads! I just wanted to give as much space for images as possible, so when the ad loads it puts itself between the text showing the number of images and the ActionBar, if the ad doesn't load it doesn't take up any space. Is the bounce you're talking about when the ad initially loads (like on orientation change)…

Hi Entropic, I did not mean to mark your app as the prime example, it's just one I use a lot (thanks!) and one where I've noticed hitting the advert unintentionally. There are many many many apps with this issue.

My point was that many mobile ad clicks are mistakes and thus useless. Didn't mean to cause you any trouble (and I wasn't aware of the turn off ads option, so double-thanks)

Re: Facebook Fraud [video]

#339

Post by commandar »

blumkvist wrote: post #331
commandar wrote: post #329

Earlier quoted context omitted.

You still haven't even attempted to address the original argument. Are you trolling or just naturally obnoxious?

I'm naturally obnoxious towards manchilds who refuse to face the reality.

Okay, I'll let you get back to being a special snowflake, then. Have a good one.

Re: Facebook Fraud [video]

#340

Post by commandar »

thattallguy wrote: post #101
blumkvist wrote: post #94

I like how a bunch of programmers, mom&pop bakeries and nerd youtubers who have absolutely 0 experience in marketing/advertising expect to throw $50 on facebook and see astonishing results and ROI. Guess what? Marketing is a difficult discipline. Pick up a book on communications and a couple more on copywriting and advertising. Then another one on marketing. Do a demographic/psychographic profile, read a ton of white…

First, you sound like a real champ, so thanks for making it hard for me to reply and support your point. But I will, Test, Test, Test and don't be a noob is the key to making any paid channel work. The deck is stacked against anyone who doesn't. The problem I see is that Facebook is banking naiveté and unsophisticated users to bolster their short term revenue. Is that right or wrong? Maybe. Will it have long ranging…

>The problem I see is that Facebook is banking naiveté and unsophisticated users to bolster their short term revenue.

This, exactly. It's perfectly okay that marketing is hard and return on investment is also difficult. The problem is Facebook actively pursues unsophisticated advertisers while running a platform that's actively harmful to them.

I see it analogous to SEO. Good SEO being hard is fine. There are noob mistakes you can make that will hurt your SERP placing. That's okay, too.

But if AdWords worked such that paying for AdWords actively hurt your SERP positioning, I think people would have the same kind of problem with it that they do with this.

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