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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#171

Post by taurath »

voyou wrote: post #151
kzrdude wrote: post #5

Be sure to watch through to the end for the conclusion! I'll summarise: Click farms like every page they can, far more than just the pages they were paid to like; the theory is that they will evade detection this way. Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes. In this way facebook ads give a huge, but useless, gain…

"Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes." Does that matter? I mean, obviously if you're trying to work out whether it's worth paying for Facebook ads, it's worth being aware that a large number of Likes isn't necessarily a sign of a successful ad, but you don't know the "value" of a Like in advance anyway. If yo…

You didn't watch the video. More likes means a larger percentage of your "likers" AREN'T engaged which will actually show content to FEWER of the people who are actually interested. Having 2850/3000 of your likes being farmed means when FB does a "sampling" by only showing content to a few of your likers it has a lower chance of actually hitting a non-farm account.

And frankly, the whole thing is fucking ridiculous to even have to explain. FB does all sorts of shady/hacky shit to make money in a way that is totally incongruous with the needs and desires of both content consumers and content creators. Someone will come along with a simpler model that makes sense, and everyone will move away from facebook like they did from digg->reddit.

Re: Facebook Fraud [video]

#173

Post by kostko »

tonydiv wrote: post #117
mullingitover wrote: post #21

I found a way to dramatically improve facebook. Around the beginning of the year I unfollowed every single friend and page, so my newsfeed is completely empty. Now when I want to know what my friends are up to, I go check out their pages, essentially going from a push feed to a pull. It gets me out of the empty crack addiction-esque cycle of going to the news feed and being disappointed/bored with the lives of my fri…

I have completely hidden my news feed. Since I consider FB only to be valuable as a utility, i.e. a means of communication or a repository of information such as where someone lives, the newsfeed is a complete waste of time and useless. My solution is to use custom CSS to hide the newsfeed, but keep everything else. As a result, I spent 1/10th the time on Facebook, and only use it when I need to get information from…

I did something similar on Youtube, I've hidden all the side videos to help me focus on the video I was watching. But on FB, I unfollowed 99% of the people, and only left things like 'March Against Monsanto', and 'Naturalnews', so so my feed only contains stuff that matters to me.

Re: Facebook Fraud [video]

#174

Post by commandar »

droopyEyelids wrote: post #168
commandar wrote: post #131

Earlier quoted context omitted.

Facebook determines post visibility based on engagement. If a high percentage of your likes are fraudulent and don't engage, that means that the initial group your post is shown to is less likely to engage, and, in turn, your post is less likely to be seen by legitimate followers since the low engagement means Facebook won't expand the percentage of your followers that see it in the first place.

What is to stop click farms from evolving into selling engagement as well as likes?

I'm not sure, beyond effort required. It would at least be slightly less actively harmful to advertisers, though.

Re: Facebook Fraud [video]

#175

Post by leishulang »

notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

I can't find a thing called google advert. You meant google Adword right?

Re: Facebook Fraud [video]

#177

Post by callum85 »

leishulang wrote: post #175
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

I can't find a thing called google advert. You meant google Adword right?

Advert is British for "ad".

Re: Facebook Fraud [video]

#179

Post by xxbondsxx »

notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval.

In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds pretty reasonable to me. If you want a specific kind of cat lover, you’d probably want to target even more specifically (like people in a zip code near you).

We're continually working on making it easier for advertisers to target the right people. Earlier this year I worked on a piece of UI called "Audience Definition" (in our ad create flow), which helps give advertisers guidance on how to target ads more specifically. If you set your advertising too broadly (or too narrowly) -- you get a warning.

Fake (and low quality) likes are bad for everyone. We don’t want advertisers to get fans that aren’t good for their business -- we want to help them drive real results, and we can’t do that with bad likes. We invest a lot in improving the systems to monitor and remove fake likes from the system, and also in helping advertisers set smart targeting to help them reach the people they care most about.

And to be honest, a lot of people like cats, and the picture on the page is pretty adorable. Lots of real people like lots of things. And LOTS of people like cats. :P -Peter

Re: Facebook Fraud [video]

#180

Post by SoftwareMaven »

taurath wrote: post #166
taigeair wrote: post #139

Earlier quoted context omitted.

But then again, there were many alternative search engines but not many alternative social networks.

One can be built in months if it has the right model.

The software is a trivial part of building a social network.
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