Can Facebook ads be targeted at users with less than a certain number of likes?
That will encourage click farms to just create more bogus accounts.
Facebook Fraud [video]
91–100 of 412 posts
Re: Facebook Fraud [video]
#92As someone who has helped massively grow a handful of businesses with Facebook being a significant channel, part of me wants to say "Yep, FB advertising is bunk. Everyone stop!" But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective. Lemme tl;dr this in three bullets: - It's far easier for non-sophisticated advertisers to waste money. - The ad platform is pretty technic…
[deleted]
Re: Facebook Fraud [video]
#93We learned this last year when we started paying for ads on Facebook. Our app is in a niche market (Flight Simulator for mobile devices), I assumed that very little people would click, but we saw a constant increase of about 1K likes/day. After looking at the analytics, I decided to cut Brazil and India. We had a huge disconnect between our App Store country data and those ads, and we also saw no noticeable change in…
Soon more businesses will find that the Likes does not help their online marketing at all. This is a major SEO problem that most of the businesses are hunting for. Can we find some other ways to resolved it? http://bit.ly/LRSdkJ
Re: Facebook Fraud [video]
#94I like how a bunch of programmers, mom&pop bakeries and nerd youtubers who have absolutely 0 experience in marketing/advertising expect to throw $50 on facebook and see astonishing results and ROI.
Guess what? Marketing is a difficult discipline. Pick up a book on communications and a couple more on copywriting and advertising. Then another one on marketing. Do a demographic/psychographic profile, read a ton of whitepapers and case studies.
Then map out your strategy, load your account with money and test, test, test.
You are going vastly unprepared in a space filled with people who do this for living and expect to compete with them. When you fail after your pitiful attempt, you blame someone. Human nature at its best.
Re: Facebook Fraud [video]
#95Twitter ads are pretty much the same. Never pay for ads for Twitter and Facebook. More than 98% of what you pay for goes to fraud followers.
We need better solution.
Re: Facebook Fraud [video]
#96I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this:
All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenue, but between all those messy, noisy metrics and people generally not understanding a thing about statistics it's hard to see what part of revenue can be really attributed to ads, and whether or not they're worth the money invested.
Re: Facebook Fraud [video]
#97I found a way to dramatically improve facebook. Around the beginning of the year I unfollowed every single friend and page, so my newsfeed is completely empty. Now when I want to know what my friends are up to, I go check out their pages, essentially going from a push feed to a pull. It gets me out of the empty crack addiction-esque cycle of going to the news feed and being disappointed/bored with the lives of my fri…
My solution was to delete my Facebook account. Now, I engage with the people I care about via mechanisms that are far more meaningful: emails, phone calls, a coffee, a lunch.
I really wish I could do that. I used to ask a friend to change my password, now I use www.offsocialnetwork.com to do it (I'm doing it this week).
But I can't go really long without facebook since all is planned from there, the parties, the social events, the foreign friends visiting my city, foreign friends keeping in touch with me...
I guess it's easier not to have facebook when you didn't travel a lot and don't have a big social life.
Re: Facebook Fraud [video]
#98Can Facebook ads be targeted at users with less than a certain number of likes?
That will encourage click farms to just create more bogus accounts.
Is it possible to prevent them from creating bogus accounts?
From our website, accessing to user accounts are protected by cookies. If the request is not being sent from the same browser, the next page will be not accessible. It's an experiment now.
Re: Facebook Fraud [video]
#99The challenge here is the misalignment of interests. I agree with lingben that if someone can create a social network with the reach of Facebook but a better alignment of its users and advertisers, it will kill Facebook dead. FWIW it makes an interesting way to evaluate Google+.
It reminds me of the poorly aligned incentives of Yelp (and to be fair, all accreditation institutions)
Re: Facebook Fraud [video]
#100Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…
Good questions raised about the UX issues that contribute to fraudulent clicks and installs but I take issue with the generalization that only bottom of the funnel, high purchase intent ads are valuable. Startups generally have a bias towards doing things that they can measure accurately. This leads to heavy reliance on highly attributable channels like AdWords since you can target people who have expressed high purc…
> Startups generally have a bias towards doing things that they can measure accurately.
My fear is that many of them don't understand a thing or two about statistics, so all that precise measurements are means for them to lie to themselves.