And here i was considering what advice i should give a client on whether or not to purchase facebook ads.
I want to say i am shocked but these days i am way to cynical about the ins and outs of SEO/Inbound marketing.
It's all a rat race
Facebook Fraud [video]
11–20 of 412 posts
Re: Facebook Fraud [video]
#12We learned this last year when we started paying for ads on Facebook.
Our app is in a niche market (Flight Simulator for mobile devices), I assumed that very little people would click, but we saw a constant increase of about 1K likes/day. After looking at the analytics, I decided to cut Brazil and India. We had a huge disconnect between our App Store country data and those ads, and we also saw no noticeable change in our sales figures.
The accounts also were random like the one in the OP video, a Indian teenage girl liking a Flight Simulator? Why not... Hundreds? nope...
I feel like I've been cheated by Facebook in a way and would like my money back. They sure can find a way to figure out if those clicks are legitimate. Someone has 3K likes of random interests? That's a red flag to me.
Re: Facebook Fraud [video]
#13If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.
Thanks for sharing that!
Yes thanks for that, I've got a much better understanding now of the roles of the the creator, consumer, advertiser inside Facebook and he makes a good comparison/contrast to YouTube.
Re: Facebook Fraud [video]
#14[deleted]
Re: Facebook Fraud [video]
#15This is well known among savvy internet marketers. It's great to see someone exposing it so well for the laymen and denouncing the issue at large.
Understanding that the system is flawed was fairly simple but this video really laid it out well piece by piece. Easy to absorb, well done.
Re: Facebook Fraud [video]
#16Here we go again. It's a new quarter. Now that earnings decimated the young-people-dont-use-facebook myth, now we have the click-fraud-is-a huge-systemic-problem myth. Haters be hatin.
Re: Facebook Fraud [video]
#17There are lots of such activities still floating around, its not the likes which matters , its the people talking about which matters , and relevant comments .
Re: Facebook Fraud [video]
#18I went through a similar experience with a client - purchased targeted ads and got immediate likes. However, those likes turned into an albatross and engagement went through the floor.
And the crux of the problem wasn't that engagement dropped, it was that for this particular client "Likes" were deemed as more valuable than actual engagement. This belief that a Like is the most important conversion Facebook has to offer is something that repeatedly encountered, and one that drives me a little batty.
Re: Facebook Fraud [video]
#19Here we go again. It's a new quarter. Now that earnings decimated the young-people-dont-use-facebook myth, now we have the click-fraud-is-a huge-systemic-problem myth. Haters be hatin.
This video does not seem like hate to me. The guy starts by how he tried to increase Facebook likes through legitimate Facebook endorsed advertisement and shows the data how that worked out for him.
Of course, the data he uses is rather thin, but he makes a good point.
Re: Facebook Fraud [video]
#20Can Facebook ads be targeted at users with less than a certain number of likes?