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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#2

Post by nonsequ »

I'm interested in learning more about this. Does anybody have any thoughts? I think that, by intentionally posting unlikeable things, he guarantees himself 100% spam likes. On something that's actually likeable, these spam likes might be contained to a reasonably small proportion of likes. But what is the size of this shadow population of click farm users on Facebook? For these countries with large click farms to be the largest contingent of likes on big pages like David Beckham suggests they are not small enough to be manageable... I also don't know Facebook's revenue distribution well enough to gauge the business implications. Is it tilted towards small businesses that have serious trouble weeding out spam? Or is it concentrated with the large corporations that can garner large enough real audiences to ignore the spam?

Re: Facebook Fraud [video]

#4

Post by 345723 »

nonsequ wrote: post #2

I'm interested in learning more about this. Does anybody have any thoughts? I think that, by intentionally posting unlikeable things, he guarantees himself 100% spam likes. On something that's actually likeable, these spam likes might be contained to a reasonably small proportion of likes. But what is the size of this shadow population of click farm users on Facebook? For these countries with large click farms to be…

I've worked on all sides of this: brand, agency, buying likes, selling likes, etc.

The reality is this: everything in this video is 100% true and it's been this way almost since the beginning. But most marketers are just checking a box. No one really cares about the budget spent on social ads. It's a line item next to display and TV.

I should say, this isn't just true with Facebook. The same thing happens on Twitter and YouTube. Google AdSense its he only platform that even attempts to sniff out fraud. No one else even tries, because no one cares.

Re: Facebook Fraud [video]

#5

Post by kzrdude »

Be sure to watch through to the end for the conclusion! I'll summarise:

Click farms like every page they can, far more than just the pages they were paid to like; the theory is that they will evade detection this way. Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes. In this way facebook ads give a huge, but useless, gain in "Likes".

Re: Facebook Fraud [video]

#6

Post by lingben »

If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g

because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch.

Unless fb changes drastically, it will die a surprisingly fast death.

Re: Facebook Fraud [video]

#7

Post by lmg643 »

can anyone from facebook comment on this? I have a hard time believing the company can hit $7.8bn in revenue per year and have this being more than an insignificant fractional percentage of the total revenue. surely major customers would have noticed by now and reduced their spend.

Re: Facebook Fraud [video]

#8

Post by lingben »

kzrdude wrote: post #5

Be sure to watch through to the end for the conclusion! I'll summarise: Click farms like every page they can, far more than just the pages they were paid to like; the theory is that they will evade detection this way. Paying for "legitimate" facebook exposure will expose you to the click farms as well, and that will be the absolute majority of your gained likes. In this way facebook ads give a huge, but useless, gain…

Actually there is a fundamental reason why you're exposed to click farms: because fb exposes your ad to a small sample size of your audience first. Then based on the engagement the ad receives, it will target it more to those 'types' of people.

Since click farms are far far more engaged than the average fb user, this means that invariably, your ad will be steered actively by fb towards click farms!

So if you pay for fb ads you are in effect wasting your money because fb is forcing your ad to be shown to those who shouldn't see your ads.

And if you don't pay either for legitimate or fraudulent likes, you will still get a large fake following because they are using you to disguise their activity.

Re: Facebook Fraud [video]

#9

Post by serg_chernata »

lingben wrote: post #6

If you haven't yet watched Derek's earlier video about "the problem with facebook", you should: http://www.youtube.com/watch?v=l9ZqXlHl65g because in it he lays bare several fundamental structural issues about facebook which 99% people don't realize. Well worth the watch. Unless fb changes drastically, it will die a surprisingly fast death.

Thanks for sharing that!
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