31–34 of 34 posts
Since you're doing the two week shipments as "random" selections, perhaps you can lock your subscription list a week or two out from the next shipment date to give yourself a set number of subscribers for that shipment. This will make it easier to acquire all of the products since your subscriber number will not fluctuate.
Then have a standard stock of easily acquired products pre-packaged and ready send to new subscribers who miss the lock date for the next shipment.
After all, I would assume that one of the big drivers of this business is novelty. For the first few shipments, it doesn't matter too much what is sent, as long as it's new and unique. This is why you will see people subscribe for a short time and then cancel (novelty wears off).
Nice. Maybe you can take your success in candy and branch out to other dry goods? A surprise box of Japanese stationery might be popular in the US. No hard data here but I've seen a recent trend of Japanese stationery stores open in Japan [0] and vendors opening physical "antenna" shops here in the West Coast of the US. And, crucially, my pre-teen daughter is obsessed with them. Gambatte! [0] http://tsite.jp/daikanya…
That store (daikanayama) is impressively designed. No wonder it's one of "The 20 Most Beautiful Bookstores in the World." . Thanks for linking to it :)
They also have a cool service where you can browse and rent a few CDs from a pretty extensive collection and then drop them in the mail to return them a few days later. It's basically like a half-netflix option!
I don't think I can justify spending $25/month on candy for myself. However, I would have no problem asking the office manager to signup and put it on the company card. I might modify the homepage to highlight that small businesses buy this as a perk for their employees.