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Candy Japan 2013 Year in Review

candyjapan.com

11–20 of 34 posts

Re: Candy Japan 2013 Year in Review

#11
Nice. Maybe you can take your success in candy and branch out to other dry goods?

A surprise box of Japanese stationery might be popular in the US. No hard data here but I've seen a recent trend of Japanese stationery stores open in Japan [0] and vendors opening physical "antenna" shops here in the West Coast of the US. And, crucially, my pre-teen daughter is obsessed with them. Gambatte!

[0] http://tsite.jp/daikanyama/store-service/tsite-en.html [1] http://www.mymaido.com

Re: Candy Japan 2013 Year in Review

#12

Nice. Maybe you can take your success in candy and branch out to other dry goods? A surprise box of Japanese stationery might be popular in the US. No hard data here but I've seen a recent trend of Japanese stationery stores open in Japan [0] and vendors opening physical "antenna" shops here in the West Coast of the US. And, crucially, my pre-teen daughter is obsessed with them. Gambatte! [0] http://tsite.jp/daikanya…

I think this is the third time I have heard that stationary idea, so there definitely could be something to it.

Re: Candy Japan 2013 Year in Review

#14
post #3

Hey Bemmu! Glad things are going well, man. I have a suggestion for your time-to-first-product problem. Find a candy that has a long shelf life, and during your normal packing process, pack and set aside shipments to be used as 'Welcome Bags'. Then, all you need to do when a new customer signs up is label and ship them. Even doing this once per week on your non-shipping weeks would significantly improve the average p…

In case where a friend subscribes, the subscriber would know that they missed a shipment though and it would be tricky to justify that to them. I think I need to just eat the cost and convince myself via some kind of analysis that it makes sense to pay.

I didn't mention it in the blog, but giving Dropbox-style incentives to signing up your friends is something I am thinking of, so people being aware of what others are receiving would happen more in the future.

Re: Candy Japan 2013 Year in Review

#15
There is another benefit for your last idea to send a "welcome" envelope.

Shipping delay might vary between countrys, so if you tell your customer that you have send it just after their subscription it might educate them on the normal delay for a package to arrive, a delay which you can't do anyting about.

Then the delay for the nexts packages might seem more "normal".

Re: Candy Japan 2013 Year in Review

#16
post #15

There is another benefit for your last idea to send a "welcome" envelope. Shipping delay might vary between countrys, so if you tell your customer that you have send it just after their subscription it might educate them on the normal delay for a package to arrive, a delay which you can't do anyting about. Then the delay for the nexts packages might seem more "normal".

I was thinking of using a faster shipping method for the welcome package though.

Yet another benefit would be that I get to advertise a faster shipping time on the home page. Time for an A/B test perhaps :)

Re: Candy Japan 2013 Year in Review

#17
post #15

There is another benefit for your last idea to send a "welcome" envelope. Shipping delay might vary between countrys, so if you tell your customer that you have send it just after their subscription it might educate them on the normal delay for a package to arrive, a delay which you can't do anyting about. Then the delay for the nexts packages might seem more "normal".

Not to mention it would reassure customers that it's a legitimate website who intends to honor it's promise not a shady one that attracted a new victim with a cute idea.

I'm quite certain the customers get nervous the first month when their package doesn't arrive because they start questioning the websites validity not because their in any hurry to get it.

Re: Candy Japan 2013 Year in Review

#18

Nice. Maybe you can take your success in candy and branch out to other dry goods? A surprise box of Japanese stationery might be popular in the US. No hard data here but I've seen a recent trend of Japanese stationery stores open in Japan [0] and vendors opening physical "antenna" shops here in the West Coast of the US. And, crucially, my pre-teen daughter is obsessed with them. Gambatte! [0] http://tsite.jp/daikanya…

In case you haven't heard of it, http://www.jetpens.com is a great site for Japanese stationary.

Re: Candy Japan 2013 Year in Review

#19

Nice. Maybe you can take your success in candy and branch out to other dry goods? A surprise box of Japanese stationery might be popular in the US. No hard data here but I've seen a recent trend of Japanese stationery stores open in Japan [0] and vendors opening physical "antenna" shops here in the West Coast of the US. And, crucially, my pre-teen daughter is obsessed with them. Gambatte! [0] http://tsite.jp/daikanya…

That store (daikanayama) is impressively designed. No wonder it's one of "The 20 Most Beautiful Bookstores in the World." . Thanks for linking to it :)

Re: Candy Japan 2013 Year in Review

#20
post #14
post #3

Hey Bemmu! Glad things are going well, man. I have a suggestion for your time-to-first-product problem. Find a candy that has a long shelf life, and during your normal packing process, pack and set aside shipments to be used as 'Welcome Bags'. Then, all you need to do when a new customer signs up is label and ship them. Even doing this once per week on your non-shipping weeks would significantly improve the average p…

In case where a friend subscribes, the subscriber would know that they missed a shipment though and it would be tricky to justify that to them. I think I need to just eat the cost and convince myself via some kind of analysis that it makes sense to pay. I didn't mention it in the blog, but giving Dropbox-style incentives to signing up your friends is something I am thinking of, so people being aware of what others ar…

How about just putting a notice that the first package will be sent instantly/soon after subscription and the rest are to follow regular subscription schedule?

That way you only send 2 but you send the first one earlier.

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