Earlier quoted context omitted.
I don't know why you are saying the Xbox was never dominant. I don't think anyone could see the 360 doing any better. .NET is doing extremely well given the alternatives. Azure is picking up speed fairly well too.
They sold a lot of XBox 360s, but that division has never made much money, which is the point. References: http://www.microsoft.com/Investor/EarningsAndFinancials/Earn... (Of course, check out "gross margin" and not "revenue.")
Balmer explained it in his exit interview:
Q: I'm curious why you guys are so taken with being a player in consumer. Why not 'just' be IBM? You're already so successful in enterprise, why not just focus there?
Ballmer: I would say -- and I'm going to actually even let John (Thompson) echo, because this is one where I think the board and I are on the same page together, but it takes some thinking to get there.
The key isn't are you in consumer or are you in enterprise. If you're going to be in e-mail, you're going to be in e-mail. You can't say, okay, I only want to be in enterprise e-mail. If you're in real time communications, what, you only want to let enterprise people talk to enterprise people but never talk to consumers? These experiences span.
Similarly, if you're in devices -- and we are in devices. With Windows, the Windows operating system means we are in device definition. And nobody has ever managed to figure out how to build a device for a user that was just enterprise or just consumer. These core experiences do span, 'consumer and enterprise.' These core devices span consumer and enterprise.
So I know there's a lot of press, blah, blah, blah about this, but the truth of the matter is I don't even know how you could opt, what it would mean to just opt to be all enterprise, unless you want to look like Oracle and not participate in certain high value activities, or you want to choose to look like Apple and not participate in certain enterprise activities. But that's not where we grew up. We grew up with a horizontal experience called Windows and Office that's equally applicable to people in their personal lives and their professional lives.