Very interesting announcement. I'm sure they're making the right decision, and I'm even more sure they did a ton of user testing. However, it's weird to lose the 37 Signals brand. I actually don't like Basecamp as a product, but I love 37 Signals. I treat their books like a bible, and read their blog posts religiously. Somehow, they seemed like more like a philosophy than just a product, and Basecamp (and Rails and t…
Basecamp doesn't work for how I organise projects, and Campfire is a poor competitor to HipChat.
But I frequently point to them as an example of how to run a company. And they know their customers really well.
I guess I'm just not one of their customers.