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Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

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Re: Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

#11

Post by pg »

saurik wrote: post #9

OK, so now I'm really confused. Previous times Taplytics has come up, it has been asked (the first time by me, the second time by someone else) how this company differs from Apptimize. The second time, the answer came back that the focus was on "ease of use", requiring only a single line of code for setup. This is even mentioned in this TechCrunch article as their key differentiator. However, Apptimize also only requ…

if Y Combinator is backing both of these, why are they competitors?

We talk about this in the YC FAQ: http://ycombinator.com/faq.html

Companies we fund often end up competing. It's inevitable when you fund companies as early as we do, because even if they had different ideas coming in, they might both pivot onto the same spot. (That happened with Homejoy and Exec for example.) Our policy is simply not to tell the companies in question what the others are doing. So far we haven't had a problem.

Re: Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

#12

Post by mathrawka »

dmur wrote: post #10
mathrawka wrote: post #8

Earlier quoted context omitted.

Apple has been authorizing apps that do this from the beginning. Anything with a Web View can be changed to show content that would not pass the review. They will continue to do what they have done, if they discover something that they do not approve of, it will get shutdown.

Your conclusion is probably correct, but it's misleading to suggest Taplytics is doing the same thing we've always been able to do with web views. They go further than that by allowing teams to change (aspects of) the native code.

Changing the logic and UI of an app after it passed review has always been possible, and has been done in the past. Web views was just the simplest way to do it in the past.

Taplytics just turns that into a hosted model that you pay for monthly instead of rolling your own version.

Re: Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

#13

Post by ramanujam »

Capping the price at $150/mo isn't really a wise decision. If a big customer like MLB wants to use Tapalytics for their iOS app which i assume has millions of MAUs, you will still be forced to charge them $150/month because that is your top most tier and it comes with unlimited MAUs.

In the long run, there is a good chance that a significant portion of your revenue might come from enterprise customers who would be willing to pay you multiples of the $1800 ARR. Adding an enterprise/custom quote as the top most tier is a vey common practice. Looking at the pricing page of similar companies (Kissmetrics, VWO, Optimizely, Mixpanel) might help.

Re: Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

#14

Post by pratkar »

revetkn wrote: post #5
sleepyhead wrote: post #2

I don't do native development but doesn't this already exist?

Yes, there are other similar products that have been around for a few years like Artisan

Appiterate (appiterate.com) was around even before Artisan!

Re: Taplytics (YC W14) Run A/B Tests On iOS Without Waiting For App Store Updates

#15

Post by pratkar »

ramanujam wrote: post #13

Capping the price at $150/mo isn't really a wise decision. If a big customer like MLB wants to use Tapalytics for their iOS app which i assume has millions of MAUs, you will still be forced to charge them $150/month because that is your top most tier and it comes with unlimited MAUs. In the long run, there is a good chance that a significant portion of your revenue might come from enterprise customers who would be wi…

A classic case of underpricing your SAAS product. Maybe their pricing is up for revision just like Apptimize did a while back!
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