It'll be interesting to see if they stick to this globally. The distinctly American prudishness regarding sex is almost a mirror image of large parts of the world with respect to cinematic violence. It's part of why you can be so sure these west coast companies will never monopolise the market in Germany, for example.
> The distinctly American prudishness regarding sex is almost a mirror image of large parts of the world with respect to cinematic violence. Don't American blockbusters, chock full of graphic violence, do quite well overseas in general? That seems to imply that the attitude towards cinematic violence is not the same at all.
In France we don't have any special opposition to either sex or graphic violence in movies (if you check the minimal age required for some movies on imdb, you might be surprised by the amount of movies we put at 12 years old when other countries do 16 or 18), and Hollywood movie have become "tame" enough that dubber (movies are dubbed in french) often add swearing to make it sounds more realistic ...
Hell, even Die Hard turned PG-13.