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The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

brianstorms.com

11–20 of 53 posts

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#11
post #10
post #4

They have at least one branch in London now. I've been there. They didn't do the creepy greeting thing, probably because we'd look at them like they were crazy and walk right out again. Also they might not find any workers.

Ive been at least 20+ chipotles in at least 5+ US states and never heard of this greeting thing.

I've never been greeted like that in MN and would probably walk out after saying "Yeah... no...". I do tend to go to Panchero's when I'm in the Twin Cities, MN.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#12
Never seen any absurd greeting, and for those who havent been to chipotle, or those who want to complain about how they order there, follow this simple guide and you wont have to repeat yourself: tell the person manning the section what you need from them and nothing else.

1. You step to the first section, tell them whether you want a burrito or a bowl and potentially what type of rice/beans.

2. Next person, next instruction, tell them your meat and possibly what salsa.

3. Final person (besides the register) tell them what types of additional fixings, hopefully in the order they would stack next to your burrito.

This is a simple strategy and the only time I have had to repeat myself at a chipotle is when they are playing the music too loud.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#13
post #9

My real trouble with miscommunication at Chipotle is not that I have to repeat myself several times because I'm encountering new employees (Chipotle seems to have done a good job of training me as a customer to know exactly what I need to say at each section of the line), but that the glass partition is often so high that I have to repeat myself several times because my voice does not project over the glass. I'm 5'4"…

Chipotle seems to have done a good job of training me as a customer to know exactly what I need to say at each section of the line

Hear. "Hi, welcome to Chipotle, what can I get for you?" → "Wheat tortilla. pause Brown rice." As an engineer I don't mind (I know exactly how their queue works and when to say what) but the interaction that takes place is not normal.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#14
I go to numerous restaurants with the same model as Chipotle, and none of them seem as disorganized as Chipotle. In fact, my friends and I generally like to make fun of Chipotle for being ludicrously inefficient, in some parts due to the crazy passing around of people and order components mentioned in this article, and partly due to the employees not having any real experience rolling burritos. In comparison, there's a 24-hour burrito place called Freebirds nearby (related lineage, but yet entirely unrelated to other instances of Freebirds if you happen to have one near you: the one in Isla Vista is unique) who have almost an identical mechanic, and yet the staff, many of whom have been working there the entire 15 years I've lived in this area, are able to rapidly organize and serve lines of drunk people going out the door and down the street at 1-2am, and without the burritos falling apart as you attempt to pick them up. I guess to say: I don't think it is Chipotle optimizing for "throughput" that causes the problems described here, as these problems directly and negatively impact their throughput. (Also, for those who doubt the greeting thing ever happens anywhere: the Chipotle near me definitely has the "people jump to greet everyone that walks in the door" property.)

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#15
post #10
post #4

They have at least one branch in London now. I've been there. They didn't do the creepy greeting thing, probably because we'd look at them like they were crazy and walk right out again. Also they might not find any workers.

Ive been at least 20+ chipotles in at least 5+ US states and never heard of this greeting thing.

FWIW, the Chipotle in Goleta (in essence a suburb of Santa Barbara, CA) does greet everyone incessantly as they walk in the door, so it does happen at least somewhere ;P.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#16
post #7

I short companies like chipotle. I invest in twitter and snapchat. that is where value is.

apparently my sarcasm is not appreciated.

chitptle has a great business model. and for fast food they are pretty efficient. I've been a pleased customer for 8 years. on every transaction, I assume that they made a profit.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#17
I have been to Chipotle about 100 times in the past two years (mostly when I was a student) and my experience has actually been quite different - never seen any absurd greetings or inexperienced staff. That said, I mostly went to the same Chipotle and so I'm not sure how consistent the customer experience is across various outlets.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#18
There's no reason to couple the order-taking and the order-fulfilment. At fast-food Mexican restaurants which take the order at the counter, give you a ticket, and hand off your finished product sometime later (I'm thinking of District Taco in DC or Pancho Villa in the bay area) throughput is noticeably higher, particularly because they can make more orders at the same time.

The one downside is limited backpressure on the order line, so you can end up with more people filing in than there are seats (or sometimes even space to wait for your order). Not as much of an issue for takeout-focused joints.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#20
The author hasn't even begun to describe the mental juggling that you endure when trying to order for multiple people, especially when you're going off-menu or asking for omits/adds. Half your order crosses the boundary to server B and you're still trying to make sure server A has everything down.

With practice (and telling my kids they're locked into their favorite order for the next 10 years), I've managed to hit 80% accuracy. Short of writing it down (and no, their fax-in form has no room for customs or mods), I'm not sure how to get it any better without slowing the line to a complete halt.

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