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The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

brianstorms.com

1–10 of 53 posts

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#5
Actually, my experience at chipotle has been pleasant most of the time and I order out of script stuff("chicken bowl to go with the fajita(veggies) and the tortilla on the side")

Big orders do throw them off but that's because they are optimized for the 99% case of 1-2 orders/customer.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#6
I'm not clear on what is broken. The reason Chipotle has become what it has is because it serves a particular market, and has been optimized for that market. All evidence points to that optimization being highly successful. A company can not grow as quickly and deliberately as Chipotle unless it is doing an awful lot of things right. And frankly, if you asked: What would McDonald's look like if they wanted to portray themselves as a healthy, eco-friendly, trend-setting fast food company? The answer would look a lot like Chipotle. So queuing theory aside, it works well enough to be a major success. So what if I have to repeat myself to the next server in line? The cost of repetition in this context is nearly zero.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#8
Yeah, I've been to Chipotle probably 30 times in the past 2 years and have never endured the greeting thing. If it weren't for the photos, I'd have assumed the author was writing about Moe's[1] and accidentally got them confused (which is easy, since they're basically the same restaurant, except Moe's DOES the horrendous annoying greeting thing every time somebody walks in.)

1: http://www.moes.com/

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#9
My real trouble with miscommunication at Chipotle is not that I have to repeat myself several times because I'm encountering new employees (Chipotle seems to have done a good job of training me as a customer to know exactly what I need to say at each section of the line), but that the glass partition is often so high that I have to repeat myself several times because my voice does not project over the glass. I'm 5'4", not abnormally short, and even on tip toe this happens. Having to shout my order is more annoying than repeating it, imo.

Re: The Chipotle Emphasis on "Throughput" Is A Recipe for Continued Disappointment

#10
post #4

They have at least one branch in London now. I've been there. They didn't do the creepy greeting thing, probably because we'd look at them like they were crazy and walk right out again. Also they might not find any workers.

Ive been at least 20+ chipotles in at least 5+ US states and never heard of this greeting thing.
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