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The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

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Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#31
post #23
post #11

It shows the deep roots smugness has in Apple culture.

Actually Apple's advertisers, Chiat/Day, pushed them into running "Lemmings": neither Jobs nor Sculley was particularly happy with it. And to be fair, when Chiat/Day made "1984" Jobs had loved it but the rest of the Apple board hadn't liked it and had wanted to cancel it. (Source: Isaacson's /Steve Jobs/.) Another example of what Nigel Tufnell observed about cleverness...

John Sculley said the same thing in "From Pepsi to Apple".

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#34

The irony is, the IBM PC was a very open machine. The Apple folks were the secretive ones.

Very open indeed. The Technical Reference Manual for the PC actually included circuit diagrams and the source code for the BIOS. Here's the version from the PC/XT (warning: huge PDF file):

http://www.retroarchive.org/dos/docs/ibm5160techref.pdf

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#35

The irony is, the IBM PC was a very open machine. The Apple folks were the secretive ones.

You say "were" as though that has somehow changed.

Do you have the source code to the BIOS now?

http://shop.gluglug.org.uk/

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#37
post #35

Earlier quoted context omitted.

You say "were" as though that has somehow changed.

Do you have the source code to the BIOS now? http://shop.gluglug.org.uk/

No and it's a damn shame. I would have liked to be able to update the version of memtest that was bundled into the BIOS for my previous motherboard.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#38
post #35

Earlier quoted context omitted.

You say "were" as though that has somehow changed.

Do you have the source code to the BIOS now? http://shop.gluglug.org.uk/

No, but that link is definitely intriguing.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#39
Easily one of my favorites. Comments about it are painfully predictable and get split into two basic camps. People try and read all types of bullshit about current Apple into it, and those who make the very simplistic underdogs/countercultrualists-turned-authoritarians observation.

However, for those who simply take it for what it is, it's genuinely creepy which is so unusual for advertising. Strange creepy you get every so often, but scary/dark creepy is pretty rare in advertising. With the obvious exception of scared straight PSAs and political ads. Rarely does a business trying to simply sell you a product take such a freaky approach.

Sorry, I'll let you return to your glib observations and poorly thought out conclusions about Apple users, "Apple culture" and whatnot.

Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

#40

Easily one of my favorites. Comments about it are painfully predictable and get split into two basic camps. People try and read all types of bullshit about current Apple into it, and those who make the very simplistic underdogs/countercultrualists-turned-authoritarians observation. However, for those who simply take it for what it is, it's genuinely creepy which is so unusual for advertising. Strange creepy you get e…

Talking about glib observations....
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