It's easy to forget how many missteps Apple made at the time and how easy it was for the company to push Steve Jobs out the door.
The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
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Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#22Criticizing a commercial from 1985 as being representative of anything Apple is doing today is a little much. Sure it sucked but it was memorably sucky. How many squeeze the charm in ads are still talked about?
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#23It shows the deep roots smugness has in Apple culture.
Actually Apple's advertisers, Chiat/Day, pushed them into running "Lemmings": neither Jobs nor Sculley was particularly happy with it. And to be fair, when Chiat/Day made "1984" Jobs had loved it but the rest of the Apple board hadn't liked it and had wanted to cancel it. (Source: Isaacson's /Steve Jobs/.) Another example of what Nigel Tufnell observed about cleverness...
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#24I can't imagine what it feels like to witness first row a whole stadium being dead silent by an ad that you designed ( or at least were involved with). Even for someone like steve jobs, that must have been really painfull.
Was the commercial shown inside the stadium?
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#25When the announces announces "The Macintosh Office", the implication at first seems to be that the people buying the Macintosh Office are the lemmings jumping off a cliff.
Terrible messaging all around.
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#26Criticizing a commercial from 1985 as being representative of anything Apple is doing today is a little much. Sure it sucked but it was memorably sucky. How many squeeze the charm in ads are still talked about?
Well if an ad from 1985 is not representative of today's Apple, then people should also stop praising the 1984 ad, since that is also not representative.
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#27Both this one and 1984 ad could be made into great spoof ads about Mac and iPhone users today. How the world has changed.
Are you talking about this one: http://www.youtube.com/watch?v=TUl1DFBKdv8
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#28The irony is, the IBM PC was a very open machine.
The Apple folks were the secretive ones.
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#29Both this one and 1984 ad could be made into great spoof ads about Mac and iPhone users today. How the world has changed.
If you're reversing roles, it would make Apple haters the smug ones...
Re: The Horrifying Apple Super Bowl Ad That Time Forgot, 1985
#30I can't imagine what it feels like to witness first row a whole stadium being dead silent by an ad that you designed ( or at least were involved with). Even for someone like steve jobs, that must have been really painfull.
Chiat/Day, Apple's ad agency at the time, created the ad.