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The email line that's client repellent

letsworkshop.com

71–80 of 97 posts

Re: The email line that's client repellent

#71
> Clients were increasingly respondent to my emails.

This is tangential, but the word you want here is "responsive". "Respondent" is a noun, and an uncommon one at that. It means, "a person who responds", similar to how "dependent" means "a person who depends".

Re: The email line that's client repellent

#72
post #7

Interesting; I ran essentially the exact same experiment a while back (June to August 2012) and had a different conclusion! -- 68 incoming consulting leads -- group A: responded to 34 with "let me know how I can help" -- group B: responded to 34 with "would work to discuss this further?" -- group A: 20/34 (59%) responded, 14/20 (70%) led to contract negotiation stage -- group B: 6/34 (18%) responded, 5/6 (83%) led to…

I am just impressed by 68 people mailing you saying "can you quote". How ? Edit: Well, it seems that 100K on stackoverflow, a robust background across a wide variety of languages and domains and a nice smile seems how. edit edit: that seems sarcastic or otherwise trying to diminish the effort and discipline and passion needed to develop and maintain an online persona that will be attractive to clients. I do not mean…

Really? I'm going to have to throw my email on my Stack Overflow profile and see if it actually works like that. I didn't figure anybody actually looked at them unless they were trying to find an old answer of yours or something.

Re: The email line that's client repellent

#73
As a client, I am hiring you because I don't have time or knolwedge to do the project. So the ideal response is to lay out the plan that solves my problem, and all I have to do to make it happen is sign the contract. That is so much more compelling then "let me know what I can do". You're supposed to be telling me what you can do!

Re: The email line that's client repellent

#74
Similar tactics work when reviewing code. On a scale from least to most effective:

1. "I don't like how this is coded."

2. "[#1]… because it can result in X happening under circumstance Y."

3. "[#2]… Alternatively, structure the code as A or B."

4. "[#3]… Here are code snippets implementing the change."

Almost no action will occur as a result of #1. However, #4 leaves no excuse but hubris on the part of the reviewee not to accept the modifications (obviously assuming they correct the issue and do not introduce new problems!).

Re: The email line that's client repellent

#75
post #70

Earlier quoted context omitted.

To illustrate, "If you read this far, you should follow my RSS feed here." :)

Yes, that is another application of word power tools... although if I wanted to make it even more arm-twisting I would say "Because you read this far, you should follow..." "Because" is another well-known power word.

Is this largely a cultural thing?

Schools seem to teach blind obedience and rule following that I imagine would lead to this sort of response in adults.

Re: The email line that's client repellent

#76
Doesn't he fail with the last para call to action?

>"Want to try out this technique on more prospects? [...]

He needs to be more positive and active in his language and provide an action for us to follow, no? "Try out this technique with your prospects." ?

Re: The email line that's client repellent

#77
This is exactly the issue covered in depth on the direct marketing podcast "I Love Marketing". They come back to this issue over and over for the last few years, but the very first time they discussed it was the episode on converting leads[1]. Dean uses a clever analogy about inviting someone over to your house and telling them "Get anything you want out of the fridge, I'll be working in the den" vs. "I just baked a plate of cookies. Would you like a cookie?" The relevant part of the episode starts about 23 minutes in, or read the complete transcript.

[1]http://ilovemarketing.com/episode-005-the-one-about-converti...

Re: The email line that's client repellent

#78
I buy it. As a consultant, my #1 job is to make my client's life easier: to take tasks and problems off their plate, not give them new things to do. The method in this post sounds similar to what I do, and I subjectively feel like I get a good reply rate. I'll test though — sounds fun.

Re: The email line that's client repellent

#79
post #2

Good writing. When we say "Let me know how I can help", we are asking the other person to do work because then they have to think about what/how they need help with. Most of the times, people are lazy and you might be surprised but the fact is that they don't want to do work even for their own requirements. Instead, They want to hear solutions. This even applies to environments at very big companies. At my current cl…

>people are lazy and you might be surprised but the fact is that they don't want to do work even for their own requirements. And they will pay to avoid even the easiest chore. We got tired of not getting any response from people using our free trial and briefly required them to call us to activate their free trial. People started paying for the first month rather than make a phone call and some that paid never even u…

> they don't want to do work even for their own requirements ...

Of course, and they shouldn't want to. They ought to be focused on providing business value to their clients. And hiring a consultant is a step taken when they're over their heads and need a hand.

Re: The email line that's client repellent

#80

Earlier quoted context omitted.

Another interpretation: -- group A: 14/34 (41%) led to contract negotiation stage -- group B: 5/34 (15%) led to contract negotiation stage

Yes exactly. Its the distance down the road to forking over cash you care about - group A (the specific email line) led to a better outcome for the GP - more interested clients.

Now, if the number of people you interact with is so high that the cost of emailing them is significant, and you get enough work to fill your time either way, then you might want indeed want the group B approach. (However, this seems rather unlikely, and in any case the time spent emailing is probably a small fraction of the time spent on work.)

Cf. "Why "Nigerian Scammers" Say They're From Nigeria", https://news.ycombinator.com/item?id=4136016

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