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Introducing Paper

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Re: Introducing Paper

#231

Post by kin »

austenallred wrote: post #169

I'm not sure why so many are describing this as a "news" app - it's pretty obviously a refresh of the Facebook design, and a much-needed one at that. At the given time 25% of Facebook is taken up by various buttons and controls; there's a lot you can do and a lot of places you can navigate to from Facebook's homepage. It was obviously designed for desktop, and then ported over to mobile. After a couple refreshes the…

While I agree with you that content-wise it's just your news feed w/ a different look and feel, it seems to be filtered to just articles vs status posts. Furthermore, there seems to be an interest-based category filter.

Consider this. HN is a website community that you trust will post quality content. Similarly FB can also be that way, but the community is your friends. If I can filter this new app so that only I only see a subset of my friends (the ones that post quality content), then this app would be different and valuable, no?

Re: Introducing Paper

#232

Post by bradleyland »

collyw wrote: post #184
kyro wrote: post #63

Earlier quoted context omitted.

That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.

Yeah, I used to love the iPod adverts with the hip, trendy silhouette dancing away. Then you would see the average user on the train. Spotty, not especially attractive, and definitely not cool. But I guess that image wouldn't sell much.

I would say that Apple's advertising has become far more relatable recently. Most people can relate to a christmas event with a detached kid, or calling home to Facetime with their family. Granted, the people are unrealistically good looking and well dressed, but it's far more down to earth than this Facebook piece. I found the overly-hip nature of the characters in this extremely un-relatable. I could feel the jealously and dislike inside me. I know that's horrible, and I suppressed it like a good social being, but it was there. Advertising shouldn't create those kinds of feelings. I don't know what the trick is to avoiding them, but many successful advertisers do.

Re: Introducing Paper

#233

Post by yanivt »

aridiculous wrote: post #212
yanivt wrote: post #147

Earlier quoted context omitted.

I think your "sucks us away from real life" complaint has become formulaic. https://twitter.com/HistoryInPics/status/428802773313134592/...

I knew what your photo would be before I clicked on it, and thus your defense is also 'formulaic'. One photo meme doesn't adequately counter the massive psychosocial influence of technology, good AND bad.

Hey, that photo was from today. Gimme some cred

Re: Introducing Paper

#234

Post by kin »

zyb09 wrote: post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

It's marketing. You'd be surprised how less often informative works vs. emotional.

Re: Introducing Paper

#235

Post by amaks »

taude wrote: post #55
kyro wrote: post #20

I'm excited to give this a spin, and that's saying a lot considering I haven't touched FB in a few years now. It's nice to see them innovating with new ideas and products, instead of iterating on their existing main platform. What's interesting is that their mobile strategy involves grabbing as much of your screen real estate as possible, with the FB app, FB Messenger, Instagram, and now Paper. I guess that was obvio…

I think the direction Facebook is going with splitting the services in to apps that solve different use cases is a good thing. Let the user use their social graph in the specific ways they want/need to. Personally, I mostly use FB for private messages from family members, some private groups, and their group event planning. I don't use it for the feed consumption.

I agree, it seems that new facebook strategy is to spread the use of their platform using mobile apps. This will increase their mobile ad presence. But, I'm curious if this is an indication of the weakness in their mobile ad exchange because other mobile apps which use facebook platform doesn't seem to satisfy them.

Re: Introducing Paper

#236

Post by amaks »

pavs wrote: post #14
grey-area wrote: post #2

Some beautiful design and thoughtful UI in the app here, and this is also a lovely microsite - I love the use of the video full screen. It'd be great to see some of this sort of thoughtful design go into the UI of web browsers on mobile platforms (which are also platforms for reading and sharing stories). Shame it's from Facebook.

Why is it shame its from facebook? FB has been at the forefront of awesome UI design concepts for al long time, specifically in mobile.

>> awesome UI design concepts for al long time, specifically in mobile

Hmm, would you give an example of the "awesome design in mobile" from facebook? I hope you're not referring to their "facebook" mobile app.

Re: Introducing Paper

#237

Post by tlrobinson »

josephlord wrote: post #127
jawns wrote: post #70

Earlier quoted context omitted.

At first, I thought Facebook had acquired 53's Paper and revamped it for its own purposes. So yeah, definitely confusing. I would think that "Paper" is too generic a word for 53 to claim exclusive use of it, but look at the Apple vs. Apple dispute.

They don't appear to have live trademark registered[1]. [1] http://tess2.uspto.gov/bin/showfield?f=toc&state=4804%3Arpp3...

I don't think you necessarily need to register to a trademark to have some protection.

http://www.uspto.gov/trademarks/basics/register.jsp

Re: Introducing Paper

#238

Post by dfc »

yanivt wrote: post #233
aridiculous wrote: post #212

Earlier quoted context omitted.

I knew what your photo would be before I clicked on it, and thus your defense is also 'formulaic'. One photo meme doesn't adequately counter the massive psychosocial influence of technology, good AND bad.

Hey, that photo was from today. Gimme some cred

That photo was on reddit months ago.

Re: Introducing Paper

#239

Post by herval »

cliveowen wrote: post #189
kyro wrote: post #63

Earlier quoted context omitted.

That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.

It'd be better if that world was not set in the 70s. Polaroid and typewriters? Who the hell has even seen them in person?

lots of people, surprisingly...
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