Why name it Paper since it is just another UI for a subset of Facebook's features? You can comment, like, view posts, and only the new thing is categories. It is almost everything you do on Facebook, once you can upload something, it can be called a new UI for Facebook, replacing the old one. Why confuse with Paper? Now I have two apps for Facebook, one for reading one for writing, great.
Introducing Paper
191–200 of 291 posts
Re: Introducing Paper
#192Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.
I agree. Its become almost formulaic: cue hipster/light-hearted/playful music, show several emotionally engaging images with over-the-top DOF blur, narrate about how some mundane product that sucks us away from "real life" activities is tied to making the world a better, more engaging place.
I know I'm not adding anything of value with this remark of mine, other than give my acclaim to what you said.
However, I've long wanted to describe what you just said but haven't sat down to pull the right language from the recesses of my brain to describe how annoying these formulaic montages have become.
So, thanks for doing it on my behalf.
Re: Introducing Paper
#193Earlier quoted context omitted.
That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.
It'd be better if that world was not set in the 70s. Polaroid and typewriters? Who the hell has even seen them in person?
I have!
But then, I'm in my 30s, so admittedly I'm pretty antediluvian.
Re: Introducing Paper
#194Wonder how much the experience would degrade with a lesser internet connection. Even WiFi probably won't keep up with that, but perhaps enough. But 3G?
Re: Introducing Paper
#195Earlier quoted context omitted.
Lots of people put ultrasound pics of their future kids on Facebook. It's not even that weird, considering the emotional intensity that picture must have for the poster.
I agree that lots of people do it, and they do it to foster an emotional reaction, and that sharing ultrasounds with people close to you is a very positive experience. But I feel uneasy that we're encouraging this kind of privacy invasion from the very beginning, that leads to things like this[1]. The piece is, of course, reductio ad absurdum, but not completely out of the realm of the ordinary. [1] http://www.mcswee…
Uh, your source for "where this all leads" is satirical fiction.
Re: Introducing Paper
#196Earlier quoted context omitted.
That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.
It'd be better if that world was not set in the 70s. Polaroid and typewriters? Who the hell has even seen them in person?
Erm, people who were alive in the seventies, maybe?
Have you really never laid eyes on a typewriter?
Re: Introducing Paper
#197I've been blogging for over five years. I'm also an avid Facebook user in that I try to post statuses that are interesting and relevant to my audience instead of just the usual "I ate a grilled cheese for lunch and now I feel feelings about it". I also, as of recently, ironically own a typewriter and I am working on a novel. Basically, I love creating content. Theoretically, I am the target market for this product be…
but sharing pictures of her fetus, which could then be enlarged by anyone who cares enough. What is the issue with someone enlarging an ultrasound picture?
Not in enlarging, but in sharing. Why are we sharing ultrasound pictures? Should we be? What if something goes wrong and the woman has a miscarriage? Who's keeping these pictures (outside of FB)? Who's sharing them with others? At what point is it ok/not ok to share pictures of kids/future kids?
My point is that it's an interesting philosophical question that has a lot of implications, and I personally don't like the fact that Facebook is casually encouraging the action through their commercial, which I'm sure pushes it further into the realm of acceptable social norms.
Re: Introducing Paper
#198Earlier quoted context omitted.
That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.
Yeah, I used to love the iPod adverts with the hip, trendy silhouette dancing away. Then you would see the average user on the train. Spotty, not especially attractive, and definitely not cool. But I guess that image wouldn't sell much.
This funny/true infographic about iPad marketing vs usage comes to mind: http://thedoghousediaries.com/5608
Re: Introducing Paper
#199I'm not sure why so many are describing this as a "news" app - it's pretty obviously a refresh of the Facebook design, and a much-needed one at that. At the given time 25% of Facebook is taken up by various buttons and controls; there's a lot you can do and a lot of places you can navigate to from Facebook's homepage. It was obviously designed for desktop, and then ported over to mobile. After a couple refreshes the…
I agree with this, but I would also like to note how similar it is (or can be) to Tumblr.
With the different layouts and themes, they can start selling themes like Tumblr has, creating a new market for that. This trend of Facebook taking other companies' ideas is evident from the hashtag being implemented into posts. Who knows, they might even try to take over Google's search function.
Re: Introducing Paper
#200Earlier quoted context omitted.
That was an interesting read, thanks. Do you know where else I can read about how ads works?
Well, TLP has a number of posts on the subject. Beware that he drinks a lot of rum though, and some of his posts are more lucid than others. These are good: http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f... http://thelastpsychiatrist.com/2013/05/dove.html http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin... Otherwise there's this documentary, with a more historical (and less rum-soaked) take…
Thank you!
I've been meaning to watch The Century of the Self for months, will definitely check out.