Why announce now if it's not available till February? I suppose if the news sites inundate me with more articles about this app, I'll remember to try it out.
Introducing Paper
161–170 of 291 posts
Re: Introducing Paper
#162Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.
These ads want to sound like Don Draper wrote them.
Re: Introducing Paper
#163Garbage like this actually has an effect on me that's the exact opposite of what's intended: I will, under no circumstances whatsoever, ever use any product from Facebook with the name "paper" in it.
Re: Introducing Paper
#164I've been blogging for over five years. I'm also an avid Facebook user in that I try to post statuses that are interesting and relevant to my audience instead of just the usual "I ate a grilled cheese for lunch and now I feel feelings about it". I also, as of recently, ironically own a typewriter and I am working on a novel. Basically, I love creating content.
Theoretically, I am the target market for this product because it's supposed to lure me into divulging more longform-ish content to Facebook and creating narratives about it.
I was completely repelled by the ad, not only because I still don't see how this product differentiates from Facebook_regular, but because of the vast array of hipsters doing things that have nothing to do with actual Facebook. If you like photography and animation and writing in the Real World, why would you want to move that content to Facebook? If you create content digitally, why would you want to do it on anything except for a platform you own?
Moreover, I was horrified to see that woman not only Facebooking ("Papering?") in the bathtub, but sharing pictures of her fetus, which could then be enlarged by anyone who cares enough.
2014. What a world.
Re: Introducing Paper
#165It's all about advertising.
Being able to deliver rich, full-screen stories to you implies being able to deliver rich, full-screen video ads to you. And that's where the money is.
Re: Introducing Paper
#166Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.
I got as far as the Polaroid pictures before I closed the window with an annoyed sigh and went here, hoping that someone had described what the app (or whatever it was) did. Then I read your comment, which was the most upvoted one, and had to laugh. Glad to see I'm not the only one.
Re: Introducing Paper
#167Is this a native app or a web app running in a browser? I watched the video (at work, so without sound) and I can't tell. If its browser based then I'm extremely impressed.
It's a native app. I haven't even heard of plans to make a web version.
Re: Introducing Paper
#168Earlier quoted context omitted.
Looks a lot like a bug somewhere in Chrome... Wandering on the site, CPU goes back to normal after some time, but I couldn't find what the problem is with simple inspection (JS profiling says 99% idle). Bug reproduced on Chrome. Safari, which uses mp4 instead of webm, works fine :-)
The GP said "firefox/win7".
I just checked: Firefox is also using the webm version of the video. It's just a strong hint, not a proof.
Re: Introducing Paper
#169I'm not sure why so many are describing this as a "news" app - it's pretty obviously a refresh of the Facebook design, and a much-needed one at that.
At the given time 25% of Facebook is taken up by various buttons and controls; there's a lot you can do and a lot of places you can navigate to from Facebook's homepage. It was obviously designed for desktop, and then ported over to mobile. After a couple refreshes the app was usable, but not exactly an enjoyable experience. So "Paper" is how Facebook would look if it were driven by designers and mobile first (if you need any more evidence that this was very design-driven, look at the marketing video. Typewriters, polaroids, naked woman in bathtub, lens flares and blur... it is, in a word, "hipster.") They also seem to have knocked off Flipboard a little bit and let you see collections of other stories. We'll see how well that takes off, but my assumption is that since it was barely mentioned it will be a minor factor in the new app, and I can't see myself using it.
The big move is from a lot of buttons and toggles on a screen to a more "swipe-friendly" UI/UX. That makes sense for mobile, but it's a big change. Something like that has to be intuitive, or it's a nightmare to use.
It's important to note that in Facebook's earnings call yesterday it revealed that mobile revenue surpassed desktop revenue for the first time ever. This new app has stories big, beautiful, and in-your-face. That means that ads will be the same way, and will likely drive a premium price. Brilliant in terms of monetization from the Facebook team.
Re: Introducing Paper
#170Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.
>Show me why this app is useful and why I need it Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling an identity. The real secret is, it works even if you hate hipsters. In fact, they know you hate hipsters, and that's why they're in the ad. http://thelastpsychiatrist.com/2010/11/advertisings_collater...
That was an interesting read, thanks. Do you know where else I can read about how ads works?