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We are not normal people

justinjackson.ca

1–10 of 137 posts

Re: We are not normal people

#6
This is true for many things.

In a marketing class long ago the professor asked what % of the US beer industry was imported. The answers were all over the place, with most answers between 30 and 50%. She responded with, "It's less than 10%, and this is why you have to look at the #s rather than intuition even if you're a consumer of the product yourself."

Technical complexity and fancy features aren't what helps crack the bottom of the market, which is the heart of disruptive innovation. "Because it's cool and I like it" may have worked for Steve Jobs, but he's the exception and not the rule.

Re: We are not normal people

#10
post #7

Being pedantic, if you're thinking “I could use this new tool I just purchased!” then you're doing things backwards.

How is that being pedantic? That's one of the main points of the article.

I stopped reading after I saw an opportunity to be pedantic.
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