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Introducing Paper

facebook.com

91–100 of 291 posts

Re: Introducing Paper

#91
As a new frontend programmer, what kind of libraries did Facebook use to create a page like this with full screen video/the "explore" page which has thumb moving on it? Was it a type of JS? Was it Flash? Just wondering...

Re: Introducing Paper

#93
Is it me, or is it just facebook with news feeds and a nice big handful of gestures. Their must be a massive increase in RSI due to hundreds of apps/interfaces with different gesture controls. I don't know if my muscle memory has anymore room for this app. Im going to end up loosing important things, like konami codes...

Re: Introducing Paper

#94
post #19

I'm impressed by how much CPU this website is able to use. It pegged all 8 cores at 100% while I had the website open on firefox/win7

Then there's something wrong with either Firefox or your drivers; latest Chrome on a 4 year old machine (Windows 7 x64, Core i7, 12GB RAM) with a newer graphics card (GTX670) needs barely 10% CPU on a single core.

Re: Introducing Paper

#95
post #16
post #5

I wonder what 53 will make of Facebook's choice of App name? http://www.fiftythree.com/paper

Although I'm not particularly familiar with the latest in US trademark laws, in most European trademark cases it can be argued that the name "Paper" is too descriptive to be defended. At the same time the fact that both are in the general category of "apps for the curation and creation of content", the confusion in the market is definitely going to be there. Curious to see how this is going to turn out...

"apps for the curation and creation of content"

That seems overly broad too and I suspect courts would distinguish between creation vs curation. The 53 app is about the former whereas FB's is the latter.

Also think about someone searching for an app to draw and paint. It's unlikely the FB's Paper would show up in the results. Even if it did, would most people confuse it for a drawing/painting app?

Re: Introducing Paper

#96
post #70

Earlier quoted context omitted.

At first, I thought Facebook had acquired 53's Paper and revamped it for its own purposes. So yeah, definitely confusing. I would think that "Paper" is too generic a word for 53 to claim exclusive use of it, but look at the Apple vs. Apple dispute.

And Sky News & Skydrive...

It's not just Sky news.

BSkyB (trading name: Sky) are gigantic (over £7bn yearly revenue) and have fingers in many pies. http://en.wikipedia.org/wiki/BSkyB

Re: Introducing Paper

#97
post #63
post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

That's literally the entire point of this type of visual marketing: to help you envision a fantasy world that's attainable with a particular product. Apple, BMW, Chanel, etc, all do it.

[deleted]

Re: Introducing Paper

#98
post #5

I wonder what 53 will make of Facebook's choice of App name? http://www.fiftythree.com/paper

Yeah, at first I thought that it was their product. I have app as well as their Pencil and I got confused for a second.

Re: Introducing Paper

#99
post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

>Show me why this app is useful and why I need it

Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling an identity.

The real secret is, it works even if you hate hipsters. In fact, they know you hate hipsters, and that's why they're in the ad.

http://thelastpsychiatrist.com/2010/11/advertisings_collater...

Re: Introducing Paper

#100
post #91

As a new frontend programmer, what kind of libraries did Facebook use to create a page like this with full screen video/the "explore" page which has thumb moving on it? Was it a type of JS? Was it Flash? Just wondering...

The video and the moving thumb (also a video) use the HTMl5 video tag and some CSS to make it fullscreen.
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