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Introducing Paper

facebook.com

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Re: Introducing Paper

#73

Post by nicholassmith »

Touche wrote: post #53
nicholassmith wrote: post #39

Earlier quoted context omitted.

I can't see that being confusing at all . A little bit sloppy from Facebook to be honest, it seems like they've gotten around it as Paper (by 53) is iPad only and Paper (by Facebook) is iPhone only. If anyone from Facebook is reading, Paperbook. Problem solved. EDIT: There's a Universal app called Paper as well.

5 letter common words can be used freely by anyone, in my opinion. If you want your brand to be distinctive and searchable, pick a distinctive and searchable name. There was an article a few weeks ago about an internal struggle going on inside Facebook about what their product should be. Some executives are worried that it's primarily shallow (in their minds) content. They want to get rid of the memes and have people…

I agree that common words should be used pretty freely, but if you're Facebook you can do a bit better than the name of an App that's garnered a reasonably large amount of press.

Re: Introducing Paper

#74

Post by d23 »

nicholassmith wrote: post #39
sambeau wrote: post #5

I wonder what 53 will make of Facebook's choice of App name? http://www.fiftythree.com/paper

I can't see that being confusing at all . A little bit sloppy from Facebook to be honest, it seems like they've gotten around it as Paper (by 53) is iPad only and Paper (by Facebook) is iPhone only. If anyone from Facebook is reading, Paperbook. Problem solved. EDIT: There's a Universal app called Paper as well.

> I can't see that being confusing at all.

I literally thought this was what that was linking to before clicking.

Re: Introducing Paper

#75

Post by hasanatkazmi »

Facebook is trying get in the market of successful concepts like Flipboard and Pulse. Why wouldn't Facebook like to mine what people (and their 'Friends') 'like' and show them relevant news when Flipboard and Pulse connect to your Facebook, churn what you shared in the past and show you news which you might like.

Re: Introducing Paper

#78

Post by prawks »

taude wrote: post #57
zyb09 wrote: post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

All tech companies/startups are starting to look the same. Maybe the same marketing/ad company has a contract with the entire valley? Edit: Changed "Silicon Valley" to tech...since this common feel is more about the latest trends, than geographical boundaries. Though the joke no longer makes sense.

> All tech companies/startups are starting to look the same.

I think it's more that they are just starting to advertise the same way that all other companies do. More and more they're evoking emotional responses from the ads' viewers, rather than listing technical features and productivity measures.

Apple was probably one of the first, really. Look at the early Macintosh ads: https://www.youtube.com/watch?v=zCL1c8JCepg

I, for one, thought the video was pretty well done. If I had a Facebook account that I frequented, I would certainly be interested. Hell, it makes me a little envious of people who have genuinely interesting things pop up on their Walls (do such people exist?).

Re: Introducing Paper

#80

Post by Nate630 »

Yet another way to view text, images, and video. For me, really comes down to the content. Does the content interest me? - I can't tell by the site.
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