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Introducing Paper

facebook.com

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Re: Introducing Paper

#53
post #5

I wonder what 53 will make of Facebook's choice of App name? http://www.fiftythree.com/paper

I can't see that being confusing at all . A little bit sloppy from Facebook to be honest, it seems like they've gotten around it as Paper (by 53) is iPad only and Paper (by Facebook) is iPhone only. If anyone from Facebook is reading, Paperbook. Problem solved. EDIT: There's a Universal app called Paper as well.

5 letter common words can be used freely by anyone, in my opinion. If you want your brand to be distinctive and searchable, pick a distinctive and searchable name.

There was an article a few weeks ago about an internal struggle going on inside Facebook about what their product should be. Some executives are worried that it's primarily shallow (in their minds) content. They want to get rid of the memes and have people sharing more "quality" content. This is a step in that direction. They want Facebook to become the replacement to the daily newspaper. Hence Paper.

Re: Introducing Paper

#55
post #20

I'm excited to give this a spin, and that's saying a lot considering I haven't touched FB in a few years now. It's nice to see them innovating with new ideas and products, instead of iterating on their existing main platform. What's interesting is that their mobile strategy involves grabbing as much of your screen real estate as possible, with the FB app, FB Messenger, Instagram, and now Paper. I guess that was obvio…

I think the direction Facebook is going with splitting the services in to apps that solve different use cases is a good thing. Let the user use their social graph in the specific ways they want/need to.

Personally, I mostly use FB for private messages from family members, some private groups, and their group event planning. I don't use it for the feed consumption.

Re: Introducing Paper

#56
post #53

Earlier quoted context omitted.

I can't see that being confusing at all . A little bit sloppy from Facebook to be honest, it seems like they've gotten around it as Paper (by 53) is iPad only and Paper (by Facebook) is iPhone only. If anyone from Facebook is reading, Paperbook. Problem solved. EDIT: There's a Universal app called Paper as well.

5 letter common words can be used freely by anyone, in my opinion. If you want your brand to be distinctive and searchable, pick a distinctive and searchable name. There was an article a few weeks ago about an internal struggle going on inside Facebook about what their product should be. Some executives are worried that it's primarily shallow (in their minds) content. They want to get rid of the memes and have people…

Are you making a comment about "candy?"

Re: Introducing Paper

#57
post #48

Man, that video, typical marketing bullshit. First scene shows a guy writing on a typewriter, next scene shows someone hanging up Polaroid pictures. Seriously? Show me why this app is useful and why I need it, instead of trying to lull me into a world that doesn't exist.

All tech companies/startups are starting to look the same. Maybe the same marketing/ad company has a contract with the entire valley?

Edit: Changed "Silicon Valley" to tech...since this common feel is more about the latest trends, than geographical boundaries. Though the joke no longer makes sense.

Re: Introducing Paper

#58

When did "beautiful storytelling" become code for "a big picture near the top and then plain text on a white background?"

You've got to understand things in context. The world of web design and of app design has typically been a cluttered and ugly mess where typography and clean design have been pushed to the wayside in favor of trying to cram more stuff into user's eyes (often in service to advertising dollars). In that world boring design that has little going for it other than cleanliness and good lines becomes "beautiful".

Re: Introducing Paper

#59

Is this a native app or a web app running in a browser? I watched the video (at work, so without sound) and I can't tell. If its browser based then I'm extremely impressed.

It's native. Zuckerberg has self-proclaimed Facebook to be "a mobile company."

My girlfriend found it frustrating that she can attach a picture to a facebook post in the browser (even on mobile) but can't in the app.

Re: Introducing Paper

#60
post #19

I'm impressed by how much CPU this website is able to use. It pegged all 8 cores at 100% while I had the website open on firefox/win7

And yet, pages / applications like this using a lot of CPU should be plenty of incentive and test cases for both web developers and browser developers to optimize their respective applications. Like how 3DMark and high-end video games like (at the time) Crysis push the GPU manufacturers and driver programmers to achieve more performance in those respective applications for its PR value.

'50% less CPU usage on the Facebook Paper page' is a nice line in a browser's changelog.

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