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Ask Google to choose your next domain

rvmenu.com

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Re: Ask Google to choose your next domain

#11

Post by sillysaurus2 »

joelrunyon wrote: post #9

I spent a lot of money on Google in the RV industry (to the tune of $500,000/month for a certain fortune 500 company) & there are a lot of issues with this post: First up, his stats across the board aren't even close. His impressions vary by a factor of 4 for the different ads. From that alone, I bet he forgot to turn of the "optimize my ads" setting from Google and switch on "rotate evenly". The "optimize my ads" fe…

Completely offtopic, but I can't resist:

What's it like being in a position to choose how $500k per month is spent? Wow. That's equivalent to about forty engineers' salaries per year.

EDIT: I visited your website and am not sure what to think. http://joelrunyon.com/ Is it true that those sorts of marketing tactics will convince people to entrust you with how to spend $500k/mo? (Personal branding is rather important. I was just a little surprised that those particular methods would be effective.)

Re: Ask Google to choose your next domain

#12

Post by joelrunyon »

joelrunyon wrote: post #9

I spent a lot of money on Google in the RV industry (to the tune of $500,000/month for a certain fortune 500 company) & there are a lot of issues with this post: First up, his stats across the board aren't even close. His impressions vary by a factor of 4 for the different ads. From that alone, I bet he forgot to turn of the "optimize my ads" setting from Google and switch on "rotate evenly". The "optimize my ads" fe…

Also, without diving into a little bit of how your campaigns were structured, the number of keywords & match types, it's tough to say that one domain will perform better long term, as your quality score on your ad level & landing page could change depending on the keyword/ad/landing page correlation.

Re: Ask Google to choose your next domain

#13

Post by joelrunyon »

sillysaurus2 wrote: post #11
joelrunyon wrote: post #9

I spent a lot of money on Google in the RV industry (to the tune of $500,000/month for a certain fortune 500 company) & there are a lot of issues with this post: First up, his stats across the board aren't even close. His impressions vary by a factor of 4 for the different ads. From that alone, I bet he forgot to turn of the "optimize my ads" setting from Google and switch on "rotate evenly". The "optimize my ads" fe…

Completely offtopic, but I can't resist: What's it like being in a position to choose how $500k per month is spent? Wow. That's equivalent to about forty engineers' salaries per year. EDIT: I visited your website and am not sure what to think. http://joelrunyon.com/ Is it true that those sorts of marketing tactics will convince people to entrust you with how to spend $500k/mo? (Personal branding is rather important.…

I run a few businesses. My agency site [1] is where my marketing services are. I don't sell through the site - it's all word of mouth / client referrals.

I handled the account with I was still at a desk in agency-world (I've since ejected).

As for what is was like, when I stepped back to think about it, it was a little surreal. But, after a while, they're all just numbers, except with more digits. If you hit your main KPIs and keep things under control, it's fun to be able to scale things up with a client where you didn't have to necessarily worry about cash flow.

[1] http://impossibleagency.com

Re: Ask Google to choose your next domain

#18

Post by darrennix »

joelrunyon wrote: post #10
darrennix wrote: post #7

Earlier quoted context omitted.

My office mate said the same thing. :) The numbers were crystal clear though: bounce rate was the same for all the domains indicating that users were getting what they expected after clicking through.

Depending on your keywords you targeted in the initial campaign, you may run into some issues scaling out your campaigns into phrase + BMM match keywords as "rv recipes" & rv menu creation seem to be something people are looking for quite a bit. Also, conversion rate is a better overall metric than bounce rate (harder to test that from the start though). [1] http://imgur.com/85u1grB

I agree that conversion rate is the best metric.

I'm going to restart the tests using three domains and let them run over an extended period so that I can see whether I am, in fact, getting users who're searching for meals vs rentals.

Re: Ask Google to choose your next domain

#19

Post by Agathos »

sp332 wrote: post #2

The ads started on January 2 and took 6 days to hit 98% statistical confidence. No! You have to pick the time first, wait that amount of time, and later analyze how much confidence you achieved. With random variations, you could have a run of any size of positive or negative results, and you could just wait until you get the result you want. Sorry but tons of people make this mistake with A/B tests.

A classic mistake. Even Gregor Mendel may have committed it.

Re: Ask Google to choose your next domain

#20

Post by nostromo »

joelrunyon wrote: post #9

I spent a lot of money on Google in the RV industry (to the tune of $500,000/month for a certain fortune 500 company) & there are a lot of issues with this post: First up, his stats across the board aren't even close. His impressions vary by a factor of 4 for the different ads. From that alone, I bet he forgot to turn of the "optimize my ads" setting from Google and switch on "rotate evenly". The "optimize my ads" fe…

I can't imagine that Google doesn't weigh significance when picking a winning ad. Is that really the case?
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