51–56 of 56 posts
What a disaster of PR naming. The service is great but the constant rebranding is going to confuse customers. I guess ill see an app update on my Lumina soon too.
They were obligated to rename it after losing a case in the UK. Nothing to be done.
Just so you know, Microsoft was forced to change the name after losing a trademark case in the UK.
Gmail, Teenaged Mutant Ninja Turtles, etc. Lots of companies have survived branding issues in the UK without a complete end-to-end rename. Microsoft's marketing department is just crazy. How many times did MSN Messenger get rebranded? Photo gallery? Their webmail thing? It's crazy. When they have a major platform, they're rock solid on the name (like the Office Word/Excel/whatever) but they change icons and GUIs will…
Their SQL Server is called SQL Server
Their common language runtime is called the common language runtime.
Their MVC framework is called MVC.
Microsoft seems to be making progress in unwinding the habit of convoluted naming schemes. I would love to hear a testimonial from a Microsoft marketing insider as to where the naming trend came from, and how they view it internally. My most recent encounter was looking into the product currently known as "Microsoft Blend for Visual Studio 2012", previously known as "Microsoft Expression Blend for Visual Studio". I l…
Reminds of this somewhat dated video: http://www.youtube.com/watch?v=yvh5k1RWER4