Rule #1: Test, test and test.
That's one thing I've learned from my experience with landing pages. You should assume little. Test a lot.
The Art of the Landing Page – Tips for Increasing Conversions
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Re: The Art of the Landing Page – Tips for Increasing Conversions
#12By the way, what are good landing pages you can recommend to study? Ideally, with proved above average conversions.
supposedly those huge 1 page landing pages convert like gold.
Re: The Art of the Landing Page – Tips for Increasing Conversions
#13By the way, what are good landing pages you can recommend to study? Ideally, with proved above average conversions.
supposedly those huge 1 page landing pages convert like gold.
one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy
sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
Re: The Art of the Landing Page – Tips for Increasing Conversions
#14Good advise
Re: The Art of the Landing Page – Tips for Increasing Conversions
#15Earlier quoted context omitted.
supposedly those huge 1 page landing pages convert like gold.
one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart.
Lying about those benefits is sleazy.
Re: The Art of the Landing Page – Tips for Increasing Conversions
#16Earlier quoted context omitted.
one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.
a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
Re: The Art of the Landing Page – Tips for Increasing Conversions
#17Earlier quoted context omitted.
Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.
a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.
Re: The Art of the Landing Page – Tips for Increasing Conversions
#18I do a lot of landing page designs for clients. Here are some successful pages I can show:
http://www.codedpreview.com/previews/68ce03ad/
http://www.codedpreview.com/previews/78709ad6/
http://www.codedpreview.com/previews/f2658514/
http://www.codedpreview.com/previews/96728435/
It's important to keep in mind that the most important thing about your landing page is that you send qualified leads to them. Some of the requests I get seem very silly or odd, but my clients are AdWords magicians and can get the right people to go to them and convert very well.
Many clients optimize the pages I deliver to bring in $500 a day, net. I've been in the affiliate marketing service industry for long enough to have some insights for anyone just starting with online marketing.
If you have any questions, feel free to reply and ask!
Re: The Art of the Landing Page – Tips for Increasing Conversions
#19By the way, what are good landing pages you can recommend to study? Ideally, with proved above average conversions.
supposedly those huge 1 page landing pages convert like gold.
Though I never understand why. I think I might be different from their target audience but I have an immediate negative reaction to anything that looks like an ad.
Re: The Art of the Landing Page – Tips for Increasing Conversions
#20Rule #1: Test, test and test. That's one thing I've learned from my experience with landing pages. You should assume little. Test a lot.
Yep, testing is essential for landing pages. But successful tests require good amount of traffic which might not be possible for smaller campaigns. So, best approach would be to follow best practices in landing page design and then tweak one thing at a time to really optimize conversions.