I understand the appeal of a single page "corresponds to a single feature" but is there a way to display the status of a full project? Let's say I have UmbrellaApp, a website which offers a service. I create a Backer page for a mobile app, and 4 more Backer pages for optional features which I'd be interested in building into both the website and the mobile app but I'd want to gauge interest individually before commit…
My instinct is that trying to run multiple Backers at the same time might make it harder for any one of them to succeed, and thus it might make sense to run them serially. We are certainly open to trying things like this out, and sharing the best practices of what works best with the public.
Sure, you could use surveys and contact forms but even if the amount you're raising is not correlated to the development cost, you're awarding your most valuable customers first - those that are willing to put their money where their mouth is. For example, if every major feature, regardless of actual or estimated cost, had a $2000 Backer page - the order in which the Backer succeeds would determine priorities.
Obviously, I'm just spit-balling b/c I just saw this but it's got me thinking. I wouldn't want it to look like a nickel-and-dime operation but one where it actually makes sense to use this method. I think the law lends itself well in that situation.