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The Art of the Landing Page – Tips for Increasing Conversions

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Re: The Art of the Landing Page – Tips for Increasing Conversions

#6

Post by ddemchuk »

redorb wrote: post #5

heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html

This is my first impression for all sites that are left justified instead of centered: why? just add a margin: 0 auto; into a wrap and get the thing in the middle.

Re: The Art of the Landing Page – Tips for Increasing Conversions

#7

Post by redorb »

ddemchuk wrote: post #6
redorb wrote: post #5

heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html

This is my first impression for all sites that are left justified instead of centered: why? just add a margin: 0 auto; into a wrap and get the thing in the middle.

wish I could write this in a private message lol - it was pure lack on knowledge, now I'm on a trail to figure it out :) its been annoying me ... Thanks, please provide other feedback based on content .. while I fix it.

Re: The Art of the Landing Page – Tips for Increasing Conversions

#8

Post by browser411 »

redorb wrote: post #5

heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html

in general, simplify.

my 2 cents. take or leave:

* severely cut down the copy up top. e.g.: Athenian Marble has specialized in cultured marble since 1969. We have 50 employees in a 67,000 sq ft facility to serve your needs!

* add the A+ BBB rating as a very simple graphic--instant credibility (even I know what that is!)

* 3 calls to action below:

1) Call (phone number only)

2) Visit (address only; map seems extraneous; maybe include the photo form the "About us" with the building facade so people can find it easily when they drive there)

3) Email (deprioritize this--I assume most people pick up the phone for info on marble; maybe even get rid of the form and just have an email address)

I would refrain from using phrases like "Are You Ready?" and "Let us help you." In particular, "Are You Ready" could turn off someone who's just looking for info.

BTW, the "see all photos" page should feature photos more prominently. It has a ton of text up top. I imagine photos are very important for engaging customers.

Re: The Art of the Landing Page – Tips for Increasing Conversions

#9

Post by ddemchuk »

redorb wrote: post #7
ddemchuk wrote: post #6

Earlier quoted context omitted.

This is my first impression for all sites that are left justified instead of centered: why? just add a margin: 0 auto; into a wrap and get the thing in the middle.

wish I could write this in a private message lol - it was pure lack on knowledge, now I'm on a trail to figure it out :) its been annoying me ... Thanks, please provide other feedback based on content .. while I fix it.

feel free to email me and I can help you out with any CSS stuff... darrindemchuk @ gmail.com

Re: The Art of the Landing Page – Tips for Increasing Conversions

#10

Post by redorb »

browser411 wrote: post #8
redorb wrote: post #5

heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html

in general, simplify. my 2 cents. take or leave: * severely cut down the copy up top. e.g.: Athenian Marble has specialized in cultured marble since 1969. We have 50 employees in a 67,000 sq ft facility to serve your needs! * add the A+ BBB rating as a very simple graphic--instant credibility (even I know what that is!) * 3 calls to action below: 1) Call (phone number only) 2) Visit (address only; map seems extraneou…

Thank you very much I will - be A/b testing your exact idea (as far as I can get from the text) with google site optimizer thanks a lot that is great feedback :)
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