Why is there no alternative webmail of the caliber of gmail? Is it a difficult problem? If there were such an alternative, all they would need to do is wait until gmail fouls up, as they did here. Then they'd have a flood of new users. I can imagine a few reasons why there currently isn't an alternative, like network effects stemming from your contact list, or the fact that you'd have to change your email address eve…
It's not the interface that's hard to replicate, in other words; it's the backend, the service component. This is pretty consistent with the type of "moats" Google has generally built around its properties, they're almost always more about magic on the backend than magic on the front.