This will cost them in the long run.
Candy Crush Saga creators have trademarked the word “candy”
11–20 of 94 posts
Re: Candy Crush Saga creators have trademarked the word “candy”
#12Pretty much the same story as the trademark on "Insta" by Instagram.
Which of course they stole from https://en.m.wikipedia.org/wiki/Instamatic
Funny enough, iPhone was trademarked in Brazil way back in 2000. Last year a judge basically yanked that trademark away and gave it to Apple because Apple is "world renowned" and thus deserved it more. [1]
I guess trademark ownership is rather nebulous after all.
http://www.theverge.com/2013/9/25/4770180/apple-wins-iphone-...
Re: Candy Crush Saga creators have trademarked the word “candy”
#13Also worth noting: The developer cited mentions at the end of the article that he was informed at some point that he also couldn't use the word "memory." Which, obvious ridiculousness of this whole matter aside, makes me wonder if there's any concise and complete resource one can use to check for potential 'violations' while naming apps (or, really, anything else) to head this off before it becomes a problem...
I think that if we've reached a point that a developer cannot use the generic word candy in the title of their app, whether it relates to Candy Crush or not, then we already have problems. It's bad enough we have to use apps with misspelled words to avoid litigation or create new IP, but now people have to spell candy as "kandi" to avoid lawsuits? It just seems to make everyone involved appear to be completely stupid.
Seems on a weekly basis the price of entry to this industry continues to go up.
Re: Candy Crush Saga creators have trademarked the word “candy”
#14Also worth noting: The developer cited mentions at the end of the article that he was informed at some point that he also couldn't use the word "memory." Which, obvious ridiculousness of this whole matter aside, makes me wonder if there's any concise and complete resource one can use to check for potential 'violations' while naming apps (or, really, anything else) to head this off before it becomes a problem...
The only things you can do are: 1) search trademark registrations and 2) register your mark.
Oh, and hire a lawyer to handle it all from the start so they'll know what they're defending should it come to that.
Re: Candy Crush Saga creators have trademarked the word “candy”
#15I hope Crush [0] sues them for trademark infringement and gives them a taste of their own medicine. [0] http://www.crushsoda.com/
Hasbro[1] should join the party, especially since they are in the electronic games market. [1] http://www.hasbro.com/games/en_US/shop/browse/Hasbro-Games/C...
Oddly enough, there's already an app called "Candy Land" that has nothing to do with the board game.
Re: Candy Crush Saga creators have trademarked the word “candy”
#16Think of Apple, for example. Nobody is going to expect the electronics giant to lay claim over the fruit, but if someone were to try to market an electronic device under that name, you’d better believe their lawyers would swoop in. Ironically the reverse happened. Apple always had an uneasy trademark situation with Apple Corps (A holding company owned by the Beatles which owns Apple Records). Apple kept "entering the…
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Re: Candy Crush Saga creators have trademarked the word “candy”
#17Earlier quoted context omitted.
Which of course they stole from https://en.m.wikipedia.org/wiki/Instamatic
Funny enough, iPhone was trademarked in Brazil way back in 2000. Last year a judge basically yanked that trademark away and gave it to Apple because Apple is "world renowned" and thus deserved it more. [1] I guess trademark ownership is rather nebulous after all. http://www.theverge.com/2013/9/25/4770180/apple-wins-iphone-...
It sort of makes sense when you consider trademark law to largely be about protecting the consumer -- to prevent intentional deceptively similar names (or logos, trade dress, etc...) from causing the consumer to buy a product thinking it is another, or from a different company than it actually is.
It also has the effect of protecting the mark owning company from another company producing poor products which then become attributed to the original company. But arguably this also protects the consumer.
Basically it boils down to consumer confusion -- since there is this gigantic company that is world renowned, it will cause confusion if in Brazil the iPhone trademark is not assigned to Apple.
Re: Candy Crush Saga creators have trademarked the word “candy”
#18Think of Apple, for example. Nobody is going to expect the electronics giant to lay claim over the fruit, but if someone were to try to market an electronic device under that name, you’d better believe their lawyers would swoop in. Ironically the reverse happened. Apple always had an uneasy trademark situation with Apple Corps (A holding company owned by the Beatles which owns Apple Records). Apple kept "entering the…
hence, sosumi.aiff
Re: Candy Crush Saga creators have trademarked the word “candy”
#19Had to do a double take just to make sure I read the title correctly. Still thinking: 'Surely you can't be serious..'
Re: Candy Crush Saga creators have trademarked the word “candy”
#20I think things like this just pan out to ludicrous.
Although, really, is it because Candy Crush seems smaller to me than Apple Computers?
Is it because it is so much harder to enter the hardware market than the app store market?
It ends up being incredibly difficult defining the line at which you stop I find when I think about it.
Anyways, I never liked the game much and haven't played it in ages so I deleted it in mock "protest".
I guess I wouldn't mind so much if they trademarked it, then went after people using things that looked like their candy, or games using the name with similar concepts. But the candy casino game?
I assume Apple doesn't keep track of every single trademarking that goes on with every app developer and King must be initiating the requests.